Article Per Year (5 Year)
p-Index From 2021 - 2026
0.659
P-Index
This Author published in this journals
All Journal Syntax Literate: Jurnal Ilmiah Indonesia Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Journal of Digital Business and Marketing
Andika Putra Pratama
Institut Teknologi Bandung, Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Proposed Business Strategy Improvement In The New Normal Saskia Elsya Ayudhia; Andika Putra Pratama
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (268.644 KB) | DOI: 10.36418/syntax-literate.v7i3.6345

Abstract

The impact of the COVID-19 outbreak on the socio-economic sector is predicted to increase Indonesia's average poverty rate by the end of 2020. This pandemic outbreak also has an impact on the economic sector, including to White Grass. White Grass is an online store that focuses on selling handmade and crafted goods for home decoration. This rtudy aimed to thoroughly understand the underlying reason cause White Grass sales is very volatile and find insights of the right business strategy for White Grass in the New Normal. This study was quantitative and qualitative method. The data was collected by primary and secondary data through interview and questionnaire. The data was analysed by internal, external, and SWOT analysis. To promote their products, White Grass had some innovations. White Grass changed the name of its product variations to make it easier to remember and give the impression of a signature of White Grass even though the product is an imported product. White Grass currently has two online distribution channel through its Shopee Official Account & TikTok Shop. The promotion conducted by White Grass is through the social media sponsorship and endorsement to selected influencer. White Grass also apply special offer or bundles program during during pay day week where people got their salary and launch the product unique twin-date like 8.8, 9.9, 10.10.
Enhancing Performance and Work Ethics of Low-Educated Employees Rudang Irene Celica; Andika Putra Pratama
Co-Value Jurnal Ekonomi Koperasi dan kewirausahaan Vol. 15 No. 3 (2024): Co-Value: Jurnal Ekonomi, Koperasi & Kewirausahaan
Publisher : Program Studi Manajemen Institut Manajemen Koperasi Indonesia Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/covalue.v15i3.4656

Abstract

This research examines strategies to enhance the performance and work ethics of employees with limited educational backgrounds by implementing business ethics and organizational development practices, with a focus on PT Medi Modular Luar Biasa (PT MMLB), an Indonesian healthcare infrastructure company. The research addresses the challenges faced by companies in managing low-educated employees, including cognitive limitations, communication barriers, and difficulties adapting to organisational changes, which often lead to suboptimal performance and ethical lapses. Through qualitative interviews with employees and management, the study reveals significant differences in how employees with varying educational backgrounds understand and implement corporate values such as integrity, and professionalism. The research highlights the need for ethical leadership and structured organisational support to address these challenges. The findings suggest that enhancing the ethical climate and providing tailored training are crucial for improving both performance and work ethics among low-educated employees. The study proposes interventions such as clarifying role expectations, reinforcing ethical guidelines, and fostering a supportive work environment to drive continuous improvement and employee well-being. The research contributes practical recommendations for businesses facing similar challenges, emphasising the importance of ethical leadership in shaping positive employee behaviour and organisational outcomes.
Proposed improvements on performance management system at PT JIEP by using balanced scorecard Lola Cahyana; Andika Putra Pratama; John Welly
Journal of Digital Business and Marketing Vol. 1 No. 1 (2025): February
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jdbm.v1i1.3315

Abstract

Purpose: This study addresses the urgent need for an effective performance management system at PT JIEP to bridge the gap between current practices and a holistic approach that aligns individual objectives with the organization’s goals. This study aims to design an improved framework using the Balanced Scorecard (BSC) to enhance employee engagement, development, and strategic alignment. Research Methodology: A mixed-method approach was employed, combining quantitative surveys (n=61) and qualitative focus group discussions with the employees. The survey measured six performance management purposes and six key activities on a Likert scale. Quantitative data were analyzed using SPSS for validity and reliability, and qualitative data underwent thematic analysis. Triangulation was used to integrate both datasets. Results: The findings indicate critical deficiencies in administrative efficiency, employee development opportunities, guidance for achieving goals, frequency of evaluations, and transparency in performance consequences. Key challenges include reliance on annual KPI reviews, limited feedback, narrow reward structures and insufficient managerial coaching. Conclusions: The current system lacks strategic alignment, continuous feedback, and diverse recognition methods to improve employee performance. Implementing the BSC framework, diversifying rewards, enhancing managerial coaching skills, and establishing regular evaluations are essential for improving engagement, motivation, and alignment with strategic goals. Limitations: This study focused solely on PT JIEP, limiting its generalizability. Reliance on self-reported data may have introduced bias. Contribution: This research contributes a validated BSC-based performance management framework adaptable to similar organizational contexts, offering actionable strategies to align individual and corporate objectives while fostering a culture of continuous improvement.
Co-Authors John Welly Lola Cahyana Rudang Irene Celica Saskia Elsya Ayudhia