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All Journal Jurnal Siasat Bisnis Syntax Literate: Jurnal Ilmiah Indonesia Eduvest - Journal of Universal Studies
Rambat Lupiyoadi
Department Of Management, Faculty Of Economics And Business Universitas Indonesia And Faculty Of Economics And Business, Padjajaran University
Aerospace Engineering Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Other

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Factors affecting the use of e-commerce in creative industries: Empirical evidences from SMES in Jabodetabek-Indonesia Donny Oktavian Syah; Rambat Lupiyoadi; Adi Pramudita Tjiptadi
Jurnal Siasat Bisnis Vol 20, No 2 (2016)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jsb.vol20.iss2.art4

Abstract

The goal of this research is to identify factors that influences: organizational readiness, the external pressure, the ease of using, and final factor benefit that can be obtained from the use of e-commerce in SMEs Creative Industries in Jabodetabek.Our analysis demonstrate that there is a relationship between the organizational readiness, external pressure, the ease of using, and the benefits of e-commerce in SMEs Creative Industries in Jabodetabek city (Jakarta, Bogor, Depok, Tangerang, and Bekasi), Indonesia. In addition, the research found that when e-commerce was applied both the organizational readiness improved, and provided a clear benefit to the SMEs that adopted it. On the other hand, the external pressure and the perceived ease of use did not prove to have any significant effect in SMEs Creative Industries in Jabodetabek. 
Improving Profitability Through Standard Profit Formulation, A Case Study Of Indonesian Small Contractor Service Company Taufiqurrochman Taufiqurrochman; Ruslan Prijadi; Rambat Lupiyoadi
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (244.751 KB) | DOI: 10.36418/syntax-literate.v7i3.6478

Abstract

This paper is based on quantitative research with a case study at a small-scale contractor service company engaged in civil, mechanical and electrical work in Indonesia. The owner, who also served as a director of the company, stated that his company faced a stagnant condition in the last three years, even though projects from customers were always there, internal audit found that there were problems with internal factors in the company, such as invalid financial reports, lack of working capital and unserved potential orders. The problem stems from a lack of competent resources in the administrative and finance sections. Because the owner serves as the finance and administration staff at the same time in order to save money on the company's expenses, decisions, financial records, and administration are not carried out properly, and the company does not know whether the project undertaken by the company makes a profit.This double hat role also raises another serious problem for the company, since the director neglects aspects of business development, due to leadership time being mostly spent on things that can be resolved at lower levels. In this study, a vicious circle pattern was discovered, which causes financial problems for the company despite the fact that it is working on many projects. Improvements in the organizational structure and the determination of profit standards are made so that the company can escape the vicious circle and finally be able to improve its profitability.
Pull Strategy and Digital Marketing Optimization for House of Garment MSMEs as Brand Identity Enhancement by Legality Management, Company Profile and Website Making Ihsanul Afwan; Rambat Lupiyoadi
Eduvest - Journal of Universal Studies Vol. 3 No. 7 (2023): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v3i7.864

Abstract

The Covid-19 pandemic has hit various sectors including the textile industry, where raw material prices have experienced a significant spike amidst a decline in demand. One of the affected companies is Malabis, a garment house that was established in 2015 in South Tangerang. The company's B2B business model makes their brand known only by word of mouth and grows organically according to the word of mouth concept. When the pandemic started to subside, the company had to adapt from the beginning because the brand identity was relatively shabby. Implementing a pull strategy and digital marketing through social media channels such as websites, creating company profiles, and managing business legality will be a way to improve Malabis' brand identity to optimize sales. The aim of this study is enhancing brand identity to improve sales. The study will be followed through using a qualitative approach with descriptive analysis using data collection models such as in-depth interviews, observation or direct observation, and literature review based on data, facts, and findings in the field. Another thing that will certainly be carried out is starting from reviewing business model canvas, SWOT, Five Forces Model, VRIO Framework, GAP Analysis, and Pareto contributions to get the best solution to the problems being faced and trying to be solved. The research resulting in uplift in the turnover average (41.6%) compared to the previous year. Malabis MSMEs’ overall brand identity has been improved through optimizing the pull strategy and digitak marketing through Instagram channel and Website Creation
Pencegahan Risiko Fraud dan Penentuan Harga Jual Guna Peningkatan Profitabilitas UKM Donat Miul Khalidah Nur Mahdi; Rambat Lupiyoadi
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v7i10.13061

Abstract

Penelitian ini merupakan business coaching yang dilaksanakan pada UKM Donat Miul yang bergerak dalam industri kuliner dan berlokasi di Kecamatan Mampang Prapatan dan Kecamatan Pancoran, Jakarta Selatan. Tujuan dari pelaksanaan business coaching ini adalah untuk membantu UKM dalam memperbaiki proses bisnis terhadap risiko fraud dan menentukan harga jual di Grab-Food dan juga memberikan peningkatan profitablitas UKM Donat Miul. Penelitian ini menggunakan pendekatan kualitatif. Data yang didapatkan adalah dengan melalui wawancara, observasi, dan dokumentasi. Beberapa analisis yang digunakan dalam menganalisa data adalah Analisis Bisnis Proses, Business Model Canvas, Analisis Market Opportunity (STP), Marketing Mix, Porter Five Forces, Analisis SWOT/TOWS, Analisis Gap dan Analisa Pareto. Dari analisis tersebut didapatkan bahwa masalah utama yang dihadapi oleh UKM Donat Miul adalah pada bidang Proses Bisnis, yakni tidak adanya Pencatatan Stock Opname donat, sehingga menimbulkan risiko fraud, dan juga UKM donat miul tidak melakukan strategi penentuan dan pengecekan terhadap Harga Jual di Grab Food, dan juga perlu adanya evaluasi kinerja pada outlet Alfamidi Bangka dikarenakan profit yang kecil. Sehingga, pemilik mengalami kesulitan untuk dapat mengukur kinerja proses bisnis, dan menentukan keputusan bisnis. Solusi yang diberikan untuk UKM Donat Miul adalah, untuk pencegahan risiko fraud dengan cara membantu membuat laporan stock donat harian, mystery shopper dan membuat banner layanan pengaduan konsumen, kemudian juga ada strategi penentuan harga di Grab Food dan SOP. Proses business coaching ini diharapkan dapat membantu UKM Donat Miul dalam meningkatkan kinerjanya.
Implementation of Digital Marketing to Increase Sales at Pizza Gaza MSMEs Husni Mubarok; Rambat Lupiyoadi
Eduvest - Journal of Universal Studies Vol. 6 No. 6 (2026): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v6i6.53282

Abstract

Pizza Gaza is a culinary MSME that produces and distributes frozen pizzas through a reseller network with social media engagement in the form of humanitarian contribution to Palestine. The main issues facing this enterprise are suboptimal digital marketing and declining sales performance during a specific period. This research aims to implement a digital marketing plan at Pizza Gaza to expand market reach, increase brand visibility, and encourage sales improvement. The research uses a qualitative approach with a business coaching method. Primary data is collected through in-depth interviews, observation, and documentation, then analyzed using the frameworks of Business Model Canvas (BMC), Value Proposition Canvas (VPC), PESTEL, VRIO, SWOT, and gap analysis. Based on the results of this analysis, a digital marketing plan is designed and implemented through brand positioning, content pillars, content calendars, marketing funnels, and paid social media advertising campaigns through Meta Ads and TikTok Ads. Research results show that implementing this plan successfully increased Pizza Gaza brand visibility and reached a wider audience. TikTok Ads demonstrated superior performance in reach and engagement, while Meta Ads proved more cost-efficient. There is evidence of improved sales post-campaign, marked by 13 new transactions and increased unit sales across various product variants. These findings demonstrate that targeted, data-driven digital marketing effectively supports MSME marketing performance.
Co-Authors Adi Pramudita Tjiptadi Bramana Putra Donny Oktavian Syah Husni Mubarok Ihsanul Afwan Khalidah Nur Mahdi Ruslan Prijadi Taufiqurrochman Taufiqurrochman