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James R. Situmorang
Program Studi Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Katolik Parahyangan
Economics, Econometrics & Finance

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Persepsi Konsumen Mengenai Kemiripan 7 Merek Handphone Berdasarkan Dimensi Kualitas dan Model di Kota Jakarta dan Bandung Situmorang, James R.
Jurnal Administrasi Bisnis Vol 9, No 2 (2013)
Publisher : Business Administration Study Program - Universitas Katolik Parahyangan

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Abstract

Since the advent of handphone (HP) as a sophisticated telecommunication equipmentthat HP is currently the most popular telecomunication equipment worldwide. HP aspersonal telecommunication device is a huge market and is still a potential market. InIndonesia as a HP potential market because the population is many, there are manybrands of HP, especially the emergence of HP’s brand made in China in recent years.The objectives of this research was to determine how consumers’ perception of simi-larity between HP’s popular brands in the market based on the dimensions of qualityand models of HP. Consumers are sampled in the city of Jakarta and Bandung each100 people. Data from the completed questionnaires will be analyzed using SPSSsoftware with Multi Dimensional Scaling application.Keywords: Handphone, perception, telecommunication, consumer
Penilaian Mahasiswa terhadap Sifat Pribadi Capres pada Pilpres 2014 dalam Konteks Pemasaran Politik Situmorang, James R.; Kadarukmi, Maria E. Retno
Jurnal Administrasi Bisnis Vol 10, No 1 (2014)
Publisher : Business Administration Study Program - Universitas Katolik Parahyangan

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AbstractPresidential Election RI was held on July 9, 2014. Presidential Election isfinally only followed by only two pairs of candidates that is Prabowo-Hatta Rajasaand Joko Widodo (Jokowi) - Jusuf Kalla (JK ).According to the official results of the KPU, Jokowi-JK stated that winning thenational presidential election by a vote of 53.15 percent. Although only two pairsthat participate in the election but since one years back has many names mentionedby the national media is likely to be a candidate in the 2014 presidential election.Each presidential candidate as a person having personal traits attached to himas a leader. This study aims to calculate the average value of the personal traitsof the candidates are already known by the people based on student assessmentin Java and Bali. The results showed that Jokowi ranked first , Jusuf Kalla wasranked second, third Dahlan Iskan based on the average value of all personal traitsassessed by the respondents.AbstrakPemilihan Presiden (Pilpres) RI telah diselenggarakan pada tanggal 9 Juli 2014.Pilpres pada akhirnya hanya diikuti oleh dua pasang kandidat yaitu Prabowo-HattaRajasa dan Joko Widodo (Jokowi)-Jusuf Kalla (JK).Berdasarkan hasil resmi menurut KPU, Jokowi-JK dinyatakan sebagai peme-nang Pilpres dengan perolehan suara nasional sebesar 53,15 persen. Meskipun hanyadua pasang saja yang berpartisipasi pada Pilpres namun sejak satu tahun ke belakangsudah banyak nama yang disebut di media nasional yang mungkin akan menjadikandidat pada Pilpres 2014.Setiap Capres sebagai seorang manusia memiliki sifat pribadi yang melekat padadirinya sebagai seorang pemimpin. Penelitian ini bertujuan menghitung nilai rata-rata sifat-sifat pribadi para Capres yang sudah dikenal secara baik oleh masyarakat berdarkan penilaian oleh mahasiswa di Jawa dan Bali. Hasil penelitian menunjukkanJokowi berada pada peringkat pertama, Jusuf Kalla pada peringkat kedua dan DahlanIskan pada peringkat ketuga berdasarkan nilai rata-rata dari semua sifat pribadi yangdinilai oleh responden.Keywords: presidential election, candidates, personal trait
Bangunan Stratejik Organisasi Pembelajar Situmorang, James R.
Jurnal Administrasi Bisnis Vol 10, No 2 (2014)
Publisher : Business Administration Study Program - Universitas Katolik Parahyangan

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Abstract

AbstractOne of the characteristics of modern organization is a learning organization.Learning organization is an organization that is continually learning shared amongmembers use existing knowledge so that the company can achieve success. Somecompanies have succeeded as a learning organization. since the 1990s. Learningorganization continuously practice and utilize the knowledge in accordance withthe company’s ability. The ability to practise is known as learning capability.Five characteristics are called building strategic that become the foundation of alearning organization is the clarity of the vision and mission, leadership commitmentand empowerment, experimentation and rewards, effective transfer of knowledge,teamwork and group problem solving.Keywords: organization learning, learning capability, strategic building,knowledge, fifth disciplineAbstrakSalah satu karakteristik organisasi modern adalah organisasi pembelajar. Organisasipembelajar adalah organisasi yang terus menerus belajar secara bersama di antaraanggotanya menggunakan pengetahuan yang ada sehingga perusahaan dapat menca-pai kesuksesan. Beberapa perusahaan telah sukses mempraktekkan sebagai organisasipembelajar sejak tahun 1990-an. Dalammelakukan pembelajaran, organisasi pembe-lajar secara kontinyu mempraktekkan hal-hal yang telah dipelajari agar organisasidapat semakin berkembang. Kemampuan seperti itu dikenal dengan istilah kapabil-itas pembelajaran. Lima karakteristik yang disebut sebagai bangunan stratejik yangmenjadi fondasi organisasi pembelajar adalah kejelasan visi dan misi, komitmen danpemberdayaan kepemimpinan, eksperimen dan penghargaan, transfer pengetahuanyang efektif, kerja sama tim dan pemecahan masalah secara kelompok.Kata kunci: Organisasi pembelajar, kapabilitas pembelajaran, bangunan stratejik,pengetahuan, disiplin kelima
Mengapa Harus Iklan ? Situmorang, James R.
Jurnal Administrasi Bisnis Vol 4, No 2 (2008)
Publisher : Business Administration Study Program - Universitas Katolik Parahyangan

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Abstract

Advertising is one of promotion tools besides sales promotion, public relations (PR), personal selling and direct marketing. Advertising is still favourite for producers to promote their product. Advertising is anywhere around us, especially in big city so we always see advertising every day. Even advertising through village people including mountain and forest areas by television channel. This article will try to discuss 5 main decisions in advertising. First is Mission: What are the advertising objectives? Second, Money: How much can be spent Third, Message: What message should be sent? Fourth, Media: What media should be used? Fifth, Measurement: How should the results be evaluated? Keywords: Advertising, promotion, message, budget, media, television, communicative
Penggunaan Game Theory dalam Ilmu Sosial Situmorang, James R.
Jurnal Administrasi Bisnis Vol 11, No 2 (2015)
Publisher : Business Administration Study Program - Universitas Katolik Parahyangan

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Abstract

Game theory has actually been initiated by several mathematicians but game theory began to receive widespread attention since the publication of a book entitled Theory of Games and Economic Behavior, in 1944, which was written by a mathematician John von Neumann and economists Oskar Morgenstern. Game theory continues to evolve to this day and although it is still considered as part of economics but game theory had been applied in various disciplines such as psychology, politics, management, social sciences. So that people can understand it more easily, can be used examples of simple games, among others, two-person zero-sum game, maximin and minimax, ultimate game, linear programming. The game is simple to be useful because most of the game invites players to use logic to achieve profits for himself. Keywords: game theory, mathematics, payoff, matrix, saddle point
Beberapa Keterkaitan Antara Politik dan Bisnis Situmorang, James R.
Jurnal Administrasi Bisnis Vol 5, No 2 (2009)
Publisher : Business Administration Study Program - Universitas Katolik Parahyangan

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Abstract

Politics and business may seem to exist separately. Businesses primarily focus onstrategies and policies to improve operations and increase the profitability of compa-nies. Politics, on the other hand, play in a different arena, delving into the creation ofpublic policies for the advancement of constituents and the country. However, uponclose examination of how politics and business truly work, a connection betweenboth becomes apparent. The two influence each other.Keywords: politics, business, politician, businessman, country, company, eco-nomics, macroeconomics, goods and service, lobby, political party
Penggunaan Game Theory dalam Ilmu Sosial Situmorang, James R.
Jurnal Administrasi Bisnis Vol 11, No 2 (2015)
Publisher : Business Administration Study Program - Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (568.638 KB)

Abstract

Game theory has actually been initiated by several mathematicians but game theory began to receive widespread attention since the publication of a book entitled Theory of Games and Economic Behavior, in 1944, which was written by a mathematician John von Neumann and economists Oskar Morgenstern. Game theory continues to evolve to this day and although it is still considered as part of economics but game theory had been applied in various disciplines such as psychology, politics, management, social sciences. So that people can understand it more easily, can be used examples of simple games, among others, two-person zero-sum game, maximin and minimax, ultimate game, linear programming. The game is simple to be useful because most of the game invites players to use logic to achieve profits for himself. Keywords: game theory, mathematics, payoff, matrix, saddle point
Co-Authors L. Retno Adriani