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Nur Wanita
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MEKANISME KERJA ASURANSI SYARIAH PADA PT. TAKAFUL KELUARGA Nur Wanita
Jurnal Ilmu Perbankan dan Keuangan Syariah Vol 2 No 2 (2020)
Publisher : Program Studi Perbankan Syariah Fakultas Ekonomi dan Bisnis Islam UIN Datokarama Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24239/jipsya.v2i2.29.122-141

Abstract

PT. Takaful Keluarga merpakan salah satu perusahaan asuransi jiwa dan merupakan pelopor dari asuransi syariah syariah di Indonesia. Tulisan ini mendeskripsikan tentang mekanisme kerja asuransi syariah pada PT. Takaful Keluarga. Tulisan ini bertujuan untuk melengkapi referensi yang telah ada sebelumnya. Berdasarkan sumbernya, data yang dijadikan rujukan dalam tulisan ini adalah data sekunder. Untuk memperoleh data, informasi tentang mekanisme kerja PT. Takaful Keluarga, disamping diperoleh dari sumber tulisan berupa buku, artikel, maupun jurnal, penulis juga menggunakan sumber dari internet, yakni dengan mengakses website resmi, di antaranya website Otoritas Jasa Keuangan melalui www.ojk.go.id dan website PT. Takaful Keluarga melalui www.takaful.co.id. Sebagai tambahan, penulis juga menggunakan dokumentasi/arsip berupa polis nasabah PT. Takaful Keluarga. Mekanisme kerja asuransi syariah pada PT. Takaful Keluarga merupakan serangkaian kegiatan yang terdiri atas kegiatan pemasaran, proses underwriting, penetapan tarif premi, penerbitan polis, pengelolaan dana, dan pembayaran klaim.
PENERAPAN STRATEGI BAURAN PEMASARAN ASURANSI SYARIAH DALAM MENDORONG MASYARAKAT MENJADI NASABAH: (Studi Pada PT. Asuransi Takaful Keluarga Cabang Palu) Nur Wanita
ISTIQRA Vol. 5 No. 1 (2017): Januari-Juni 2017
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LP2M) UIN Datokarama Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24239/ist.v5i1.131

Abstract

This research entitles the Application of Syariah Marketing Mix Assurance Strategy in increasing interest of people as customer (Case study on PT. Asuransi Takaful Keluarga Cabang Palu). The result of research shows that the application of marketing mix strategy by PT Asuransi Takaful Keluarga using 7 P, namely product, price, place, promotion, person, physical evidence and process strategy. Product strategy is applied by verification of product based on the people need which is consisting of individual and group assurance product. Individual assurance product consist of fulnadi product, takafulink salam cendekia, takafulink salam, and takafulink salam ziarah Baitullah. Even, the group assurance product consists of Takafulink product, Salam Comunity and Takaful Kesehatan Kumpulan Fulmedicare Gold. The prices offered are pretty affordable for the pople start from Rp. 200.000 until Rp. 350.000 with payment period in month, quarterly, and the first half and annual. Place strategy of PT. Takaful Keluarga Cabang Palu as agency service office that gives link to transact between customer and centre of PT. Asuransi Takaful Keluarga. Promotion strategy used agent which is directly monitoring and marketing of product. Then person strategy made a system through training and mentoring to motivate the agent to work professionally. In other, physycal evidence strategy provides infrastructure of management service agent and customer and also apply the accessibility of customer
PERKEMBANGAN USAHA MIKRO, KECIL DAN MENENGAH (UMKM) DI PASAR MANONDA PALU Nur Wanita
ISTIQRA Vol. 3 No. 2 (2015): Juli-Desember 2015
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LP2M) UIN Datokarama Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (408.159 KB)

Abstract

This study aims to determine the development of Micro, Small and Medium Enterprises (SMEs) in the market Manonda Palu. To that end, it should also be recognized about the profile / picture of the UMKM`s doer. This study uses primary data and secondary data, where the primary data obtained from field observations and interviews, while the secondary data obtained from various publications both in the form of books, journals, research, document, and from the Internet. The method used is descriptive qualitative. Associated with the development of Micro, Small and Medium Enterprises (SMEs) in the market Manonda Palu, there is the difference between the micro, small, and medium enterprises. There are both slow and quite well development. The fast or slow development of UMKM at Manonda Palu market is influenced by internal and external factors which, internal factors among which are the limited availability of sources of funds (capital) and quality of human resources, while external factors of which are the existence of competition and business location, as well as supporting policy of the local government.
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