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All Journal Dirosat : Journal of Islamic Studies
Syahida Yasya Moeniri
IDIA Prenduan
Religion Social Sciences Other

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Like Islam Project, Strategi Dakwah Masa Kini Syahida Yasya Moeniri
Dirosat : Journal of Islamic Studies Vol 2, No 1 (2017): Dirosat: Journal of Islamic Studies
Publisher : Institut Dirosat Islamiyah Al-Amien Prenduan Sumenep

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (231.955 KB) | DOI: 10.28944/dirosat.v2i1.66

Abstract

Islam is the religion with aesthetics. It is Muslim’s obligation to generously spread the beauty of Islamic teachings in all aspects of life, health, education and economy. For that reason, Like Islam Project tries to promote da’wah Islam through its business, a creative home industry. Like Islam Project uses Islamic quotes in their merchandise products to convey Islamic teachings. This study is a qualitative descriptive study. Data is collected through face-to-face interview with the owner and an online interview, using Whatsappplatform, with 2 of their resellers. To validate observation and documentation are performed. Result shows that Like Islam Project has special strategies to reach their goals. Those strategies are clear intention, qualified human resources, setting da’wah targets, selecting appropriate media, and also having original idea and concept. Background and da’wah style of Like Islam Project are also discussed.
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