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All Journal Jurnal AKMAMI (Akuntansi Manajemen Ekonomi)
rukmini rukmini
Universitas Muslim Nusantara
Economics, Econometrics & Finance

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Faktor – Faktor Yang Mempengaruhi Keputusan Pembelian Pasta Gigi Formula Pada Desa Denai Kuala Pantai Labu Deli Serdang rukmini rukmini; Muhammad Rizaldy Wibowo; Sri Murniyanti
Jurnal AKMAMI (Akuntansi Manajemen Ekonomi) Vol. 2 No. 3 (2021): SEPTEMBER (2021)
Publisher : CERED Indonesia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53695/ja.v2i3.440

Abstract

This study aims to determine the factors that influence the decision to purchase Formula Toothpaste in the village of Denai Kuala Pantai Labu Deli Serdang. Some of the proxied factors include advertising and price on the decision to purchase Formula Toothpaste at Desa Denai Kuala Pantai Labu Deli Serdang. It aims to analyze the effect of advertising and price on purchasing decisions of formula toothpaste in the community of Denai Kuala Village, Pantai Labu District, Deli Serdang. This study uses quantitative data analysis with the population being the people of Denai Kuala Village, Pantai Labu Deli Serdang District. Sampling using the Slovin formula with an error rate of 10% so that the research sample was obtained as many as 97 people. The data analysis method used multiple linear regression, t test (partial), F test, and coefficient of determination test using SPSS version 22.00 for windows. The results of the multiple linear regression test obtained the equation Y = 28.84 - 0.802X1 + 0.331X2 . This value indicates that the two independent variables make a significant contribution in determining the Y variable.
Pengaruh Disiplin Kerja Terhadap Kinerja Karyawan Pada PT. Indojaya Agrinusa Deli Serdang Abdi Hannan Nasution; Rukmini Rukmini
Jurnal AKMAMI (Akuntansi Manajemen Ekonomi) Vol. 2 No. 3 (2021): SEPTEMBER (2021)
Publisher : CERED Indonesia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53695/ja.v2i3.441

Abstract

This study aims to test and determine whether there is an effect of work discipline on employee performance at PT. Indojaya Agrinusa Deli Serdang. The population in this study were all employees of PT. Indojaya Agrinusa Deli Serdang as many as 220 employees. The sample was determined by simple random sampling technique, with 69 employees as respondents. Information collection methods used are primary data and secondary data. Analysis of the data used is simple linear regression analysis, correlation coefficient, t test (partially), and the coefficient of determination. Based on the results of the analysis of the significance test (t-test), work discipline is proven to have a positive and significant effect on employee performance as seen from the t-test where the t-count produced is 4.141 greater than the t-table 1.998 and the significance value is 0.000. Based on the empirical facts obtained, so that it can be stated that the research independent variable, namely Work Discipline, has a positive and significant influence on employee performance at PT. Indojaya Agrinusa Deli Serdang, the leadership needs to improve policies related to Work Discipline
Co-Authors Abdi Hannan Nasution Muhammad Rizaldy Wibowo Sri Murniyanti