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<![CDATA[PENGARUH RELATIONSHIP MARKETING DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA RAMAYANA ROBINSON MEDAN ]]>
<![CDATA[, Dian Septiana Sari]]>
<![CDATA[ JUMANT Vol 9 No 1 (2018): JURNAL Manajemen Tools ]]>
Publisher : <![CDATA[UNIVERSITAS PEMBANGUNAN PANCA BUDI ]]>
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<![CDATA[Penelitian ini bertujuan untuk mengetahui pengaruh Relationship Marketing dan kualitas pelayanan terhadap kepuasan pelanggan pada Ramayana Robinson Medan. Teknik pengambilan sample menggunakan teknik sampling exidental yang ditetapkan sebanyak 71 orang pelanggan yang berada di Ramayana Robinson Medan Indonesia Cabang Gaharu Medan. Teknik analisis data yang digunakan penulis untuk menguji hipotesis penelitian adalah regresi berganda menggunakan uji t, uji F dan uji determinasi. Hasil dari penelitian dapat disimpulkan bahwa secara parsial, Relationship Marketing (X1) berpengaruh signifikan terhadap kepuasan pelanggan Ramayana Robinson Medan (Y) pada taraf signifikan 0,05. Kualitas pelayanan (X2) berpengaruh signifikan terhadap kepuasan pelanggan Ramayana Robinson Medan (Y) pada taraf signifikan 0,05. Secara simultan, Relationship Marketing dan kualitas pelayanan berpengaruh secara signifikan terhadap kepuasan pelanggan Ramayana Robinson Medan pada taraf ï¡0,05. Relationship Marketing dan kualitas pelayanan menjelaskan pengaruhnya terhadap kepuasan pelanggan Ramayana Robinson Medan sebesar 32,2%. Sedangkan sisanya sebesar 67,8% merupakan pengaruh dari variabel bebas lain yang tidak diteliti dalam penelitian ini.]]>
<![CDATA[STRATEGI KOMUNIKASI CUSTOMER RELATIONS DALAM MENINGKATKAN KEPUASAN TAMU HOTEL (Studi Pendekatan Structural Equation Modeling) ]]>
<![CDATA[Dian Septiana Sari]]>;
<![CDATA[Irawan Irawan]]>
<![CDATA[ JUMANT Vol 12 No 1 (2020): JURNAL Manajemen Tools ]]>
Publisher : <![CDATA[UNIVERSITAS PEMBANGUNAN PANCA BUDI ]]>
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<![CDATA[Penelitian ini menguji apakah kekuatan dan kelemahan strategi komunikasi customer relations yang dilakukan oleh Public Relations secara individu maupun serempak berpengaruh terhadap kepuasan Tamu pada Hotel - Hotel di Samosir. Kemudian data yang diperoleh dianalisis dengan menggunakan analisis regresi berbasis structural equation modeling (SEM), uji parsial (uji-t), uji parsial (uji-F) dan determinasi. Hasil penelitian ini diharapkan bermanfaat bagi penulis, pembaca, objek peneliti dan pemerintah dalam upaya meningkatkan kepuasan tamu yang dapat berimbas pada peningkatan pariwisata di pulau Samosir. Hasil penelitian ini membuktikan customer relationship marketing sangat berpengaruh terhadap kepuasan tamu hotel. Berhasilnya strategi Hotel di kawasan Samosir memperoleh kepuasan tamu dapat dijadikan indikator keberhasilan hotel untuk lebih baik lagi kedepannya. Hotel yang gagal pada umumnya mengalami kehilangan kepercayaan dan kepuasan tamu, komunitas. Strategi komunikasi yang dijalankan customer relations hotel di kawasan Samosir sudah menunjukkan strategi yang baik. Strategi customer relations yang dilakukan oleh hotel di kawasan Samosir dalam meningkatkan kepuasan tamu adalah yang pertama yaitu mengadakan Family Gathering. Family gathering terdapat 2 macam acara yaitu employee gathering merupakan acara bersama seluruh karyawan demi memperkuat kekompakan satu sama lain dan Customer gathering yaitu acara yang dkhususkan kepada tamu demi mempererat hubungan baik. Customer relations Hotel kawasan Samosir juga memiliki strategi dalam menangani keluhan tamu. Strategi yang ada Hotel di kawasan Samosir dalam menangani keluhan tamu adalah dengan cara kooperatif terhadap tamu. Customer relations Hotel kawasan Samosir dibedakan menjadi dua yaitu bagian pelayanan tamu dan bagian informasi khusus. Customer relations yang ada Hotel kawasan Samosir menjadi mediator yang menghubungkan instansi dengan para tamu nya. Pelayanan apapun yang dibutuhkan oleh tamu harus melalui customer relations sehingga customer relations juga merupakan komunikator dari instansi. Bagian pelayanan memiliki tugas untuk menyambut kedatangan tamu serta memberikan pelayan yang dibutuhkan tamu, serta memberikan informasi mengenai prosedur. Dengan adanya inovasi Customer relations maka dapat meningkatkan kepuasan tamu hotel di kawasan Samosir sudah menunjukkan tingkat kepuasan yang baik. Hal ini berkaitan erat dengan strategi customer relations yang dijalankan pihak hotel.]]>
<![CDATA[Entrepreneurship Education and Digital Marketing for Improving the Welfare of the Community – A Case Study on Gada Village, Gunungsitoli Regency, Nias ]]>
<![CDATA[Muhammad Isa Indrawan]]>;
<![CDATA[Husni Muharram Ritonga]]>;
<![CDATA[Dian Septiana Sari]]>
<![CDATA[ International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 1 No 5 (2022): IJHESS-APRIL 2022 ]]>
Publisher : <![CDATA[CV. AFDIFAL MAJU BERKAH ]]>
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DOI: 10.55227/ijhess.v1i5.144
<![CDATA[Community welfare is an inseparable part of the paradigm of economic development, economic development is said to be successful if the level of community welfare is getting better. Gaps and inequality in people's lives are caused by the success of economic development that is not accompanied by an increase in people's welfare. One of the villages that has the potential for natural and cultural village tourism that can be maximized is Gada Village, located in Gunungsitoli Regency, Nias. Gada Village is one of nine villages located in West Gunungsitoli District, Gunungsitoli City, North Sumatera Province. Data analysis was carried out through PLS-SEM using the Smart PLS 3 program. The results showed that entrepreneurship education had a positive and significant effect on digital marketing. Entrepreneurship education has a positive and significant impact on people's welfare. Digital marketing has a positive and significant impact on people's welfare. Entrepreneurship education has a positive and significant impact on people's welfare through digital marketing.]]>
<![CDATA[Literasi Pengelolaan Dan Keuangan Usaha Desa Lolomoyo Tuhemberua Kecamatan Gunungsitoli Barat Kota Gunungsitoli ]]>
<![CDATA[Dian Septiana Sari]]>
<![CDATA[ Jurnal AKMAMI (Akuntansi Manajemen Ekonomi) Vol. 3 No. 1 (2022): Januari 2022 ]]>
Publisher : <![CDATA[CERED Indonesia Institute ]]>
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DOI: 10.53695/ja.v3i1.600
<![CDATA[The aim of this service is to increase public understanding and knowledge in carrying out business development literacy and financial planning. Then it is also hoped that the community will be able to optimize business opportunities properly so that business needs are fulfilled and family welfare is achieved. Lolomoyo Tuhemberua Village, located in Nias Regency, is a village located in a tourism area with 80% of the people working as farmers and business actors. The low level of welfare is mainly due to low income and poor consumption patterns. The plan for this service activity will be carried out for 2 days starting from field observations to counseling with the theme of efforts to improve understanding of financial planning properly and correctly. business and financial management properly and correctly, for example: 1) calculating the cost of goods sold, 2) recording/booking every transaction; 3) make simple financial reports (manual recording); and 4) implementing very practical financial software.]]>
<![CDATA[Pendampingan Dan Pelatihan Komunikasi Hubungan Pelanggan Untuk Menciptakan Loyalitas Wisatawan Desa Gada Kecamatan Gunungsitoli Barat Kota Gunungsitoli ]]>
<![CDATA[Dian Septiana Sari]]>
<![CDATA[ Jurnal AKMAMI (Akuntansi Manajemen Ekonomi) Vol. 2 No. 3 (2021): SEPTEMBER (2021) ]]>
Publisher : <![CDATA[CERED Indonesia Institute ]]>
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DOI: 10.53695/ja.v2i3.606
<![CDATA[The goal to be achieved from this service is to increase public understanding and knowledge in implementing Customer Relations Communication and Customer Loyalty. Then it is also hoped that the community will be able to optimize tourist visitors in Gada village. This service activity plan will be carried out for 2 days starting from field observations to counseling with the theme of efforts to improve understanding of Customer Relationship Communication and Customer Loyalty properly and correctly. The implementation method uses lectures, discussions and questions and answers. The result of this service is that after mentoring activities are carried out in the village community, the members understand and are able to implement Customer Relations and Customer Loyalty Communication in a Specific, measurable, achievable, realistic or reasonable manner, not a fantasy that cannot be realized and has a target time achievement. Service partners can also optimize customer communication techniques properly so as to create opportunities to increase tourist loyalty]]>
<![CDATA[Analisis Inovasi Produk Dan Kualitas Produk Terhadap Keunggulan Bersaing Pada Kerajinan Rotan Di Kota Medan ]]>
<![CDATA[Dian Septiana Sari]]>
<![CDATA[ ARBITRASE: Journal of Economics and Accounting Vol. 3 No. 2 (2022): November 2022 ]]>
Publisher : <![CDATA[Forum Kerjasama Pendidikan Tinggi ]]>
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DOI: 10.47065/arbitrase.v3i2.501
<![CDATA[The research analysis aims to determine whether product innovation and product quality partially and simultaneously have a positive and significant effect on the competitive advantage of rattan craftsmen in Jalan Gatot Subroto, Medan City. The data analysis technique used is the quantitative method with the help of the SPSS version 26.0 program. This study uses multiple linear regression analysis. The sample in this study was 77 respondents. Primary data collection using a questionnaire. The results showed that the effect of product innovation on competitive advantage was seen that count 4.282 > table 1.664 and significant 0.000 <0.05. The effect of product quality on competitive advantage is seen in that count 3.190 > table 1.664 and significant 0.002 <0.05. The effect of Product Innovation and Product Quality together (simultaneously) has a positive effect on Competitive Advantage (Fount> Ftable 34.602 > 2.72 at significant 0.000 <0.05).]]>
<![CDATA[The Influence of Service Quality on Customer Satisfaction In SMEs – In Samosir ]]>
<![CDATA[Dian Septiana Sari]]>
<![CDATA[ International Journal of Management, Economic and Accounting Vol. 1 No. 2 (2023): December 2023 ]]>
Publisher : <![CDATA[Yayasan Multidimensi Kreatif ]]>
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DOI: 10.61306/ijmea.v1i2.25
<![CDATA[The aim of this study, to test the effect of service Reliability (accuracy), Responsiveness (responsiveness), Assurance (security or safety), Empathy (attention) and Tangibles (physical condition) simultaneously affect the customer satisfaction of SMEs - in Samosir. This research is quantitative descriptive research is research that aims to decipher or describe the properties (characteristics) of a situation or object of research, which is conducted through the collection and analysis of quantitative data and statistical testing. This research test equipment using multiple linear regression models using the t test and F test F test results prove reliability variables (X1), responsivenes (X2), assurance (X3), empathy (X4) and tangibless (X5) simultaneously significant effect on Y (customer satisfaction). T-test results prove that the only variable responsivenes (X2), empathy (X4) and tangibless (X5) which significantly influence customer satisfaction.]]>
<![CDATA[Pengaruh Good Looking dan Pengemasan Produk Terhadap Peningkatan Penjualan Toko Bakery MilaMila di Kota Medan ]]>
<![CDATA[Raafid Ghariy Ramadhan]]>;
<![CDATA[Dian Septiana Sari]]>
<![CDATA[ EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 1: November 2024 ]]>
Publisher : <![CDATA[CV. Ulil Albab Corp ]]>
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DOI: 10.56799/ekoma.v4i1.6063
<![CDATA[Penelitian ini dilakukan pada UMKM Toko Bakery MilaMila Kota Medan. Tujuan penelitian untuk mengetahui dan menganalisis good looking produk dan pengemasan produk terhadap peningkatkan penjualan. Populasi adalah konsumen yang datang membeli produk bakery di UMKM sebanyak 50 konsumen, pengambilan sampel dengan sampel acak dengan sampel jenuh sehingga jumlah sampel sebanyak 50 responden. Jenis data yaitu data primer dan sumber data digunakan yaitu data sekunder, teknik pengumpulan data menggunakan studi pustaka, survei dan observasi. Pembahasan dengan menjelaskan good looking produk terhadap sebuah produk dan pengemasan produk yang penulis hipotesis dapat memberi kekuatan terhadap produk yang dijual serta pengaruhnya terhadap peningkatan penjualan. Teknik analisis data yakni membuat perbandingan penilaian kosumen terhadap indikator good looking produk dan pengemasan produk dan penjualan produk, dan selanjutnya membuat analisis terhadap data penjualan perusahaan. Hasil penelitian bahwa good looking produk dan pengemasan produk berpengaruh terhadap penjualan produk Toko Bakery MilaMila Kota Medan, dimana good looking produk mendapat penilaian konsumen untuk skala setuju dengan presentase sebesar 40,6 % yakni tertinggi dari instrumen lain, dan pengemasan produk mendapat penilaian untuk skala setuju dengan persentase sebesar 37,25% yakni tertinggi dari instrumen lain, serta penjualan produk mendapat penilaian untuk skala setuju dengan persentase sebesar 41,75% yakni tertinggi dari instrumen lain.]]>
<![CDATA[FROM TRADITIONAL TO DIGITAL: ECONOMIC EMPOWERMENT MODEL FOR SEAFOOD AND HERBAL PRODUCT COMMUNITIES IN PULAU KETAM ]]>
<![CDATA[Dian Septiana Sari]]>;
<![CDATA[Annisa Ilmi Faried]]>;
<![CDATA[Tuan Zamilah Binti Tuan Husain]]>;
<![CDATA[Widia Br. Ginting]]>
<![CDATA[ Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 3 (2025): Multidiciplinary Output Research For Actual and International Issue ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
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DOI: 10.54443/morfai.v5i3.3940
<![CDATA[This study investigates the transformation of traditional fishing and herbal product communities in Pulau Ketam through innovative digital empowerment strategies. Located off Port Klang, Selangor, Pulau Ketam represents a unique case study of coastal community development challenges and opportunities in Malaysia's digital economy era. The research employs a participatory action research methodology, involving 150 community members through focus group discussions, in-depth interviews, and digital literacy workshops conducted between March-September 2024. Key findings reveal that 78% of participants experienced significant income improvements averaging 45% through e-commerce platform adoption, while 65% of traditional herbal product sellers successfully transitioned to online marketing channels. The study introduces an integrated digital empowerment framework incorporating infrastructure development, capacity building, market access facilitation, and sustainable community partnerships. Results demonstrate that strategic digital intervention can preserve traditional knowledge while enhancing economic resilience, contributing RM 2.3 million to local GDP within the intervention period. This research provides valuable insights for policymakers and development practitioners working on rural digitalization initiatives across Southeast Asia.]]>
<![CDATA[LOCAL ECONOMIC STRENGTHENING THROUGH ENVIRONMENTALLY FRIENDLY ENERGY UTILIZATION: BILATERAL COOPERATION FOR SUSTAINABLE COASTAL COMMUNITY DEVELOPMENT ]]>
<![CDATA[Annisa Ilmi Faried]]>;
<![CDATA[Dian Septiana Sari]]>;
<![CDATA[Rahmad Sembiring]]>;
<![CDATA[Saimara Sebayang]]>;
<![CDATA[Nor Harlinda Binti Harun]]>;
<![CDATA[Nisa Ulzannah]]>
<![CDATA[ Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 4 (2025): Multidiciplinary Output Research For Actual and International Issue ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
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DOI: 10.54443/morfai.v5i3.3942
<![CDATA[This community service initiative explores the implementation of sustainable energy solutions to enhance local economic development in coastal areas through Indonesia-Malaysia bilateral cooperation. The program focuses on integrating renewable energy systems with community-based economic activities, emphasizing solar panels, micro-hydro installations, and biomass conversion technologies. The methodology involves participatory action research with 150 coastal households across three villages, implementing energy-efficient technologies while establishing micro-enterprises. Results demonstrate significant improvements in household income levels, with average increases of 45% over 18 months. The bilateral collaboration facilitated knowledge transfer, technical expertise sharing, and joint funding mechanisms. Environmental benefits include 30% reduction in carbon emissions and enhanced coastal ecosystem preservation. The program successfully established 25 new micro-businesses, created 80 direct employment opportunities, and improved energy access for 450 community members. This model demonstrates effective integration of environmental sustainability with economic empowerment through international academic partnerships, providing replicable frameworks for similar coastal development initiatives across Southeast Asian regions.]]>
