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All Journal Kinerja: Jurnal Ekonomi dan Manajemen
Ristandi Nurcahyono
Faculty of Economics and Business students, Mercu Buana University, Jakarta.
Economics, Econometrics & Finance

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Analysis of the effectiveness promotion prices (cashback) with promotion prices (buy1 get1) on consumer buying decisions Ristandi Nurcahyono; Setyo Riyanto
KINERJA Vol 18, No 1 (2021)
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29264/jkin.v18i1.8026

Abstract

This study aims to find out something that influences the effectiveness in carrying out marketing strategies in the form of promotional discounts (Cashback) with promotional discounts (Buy1 Get1) on consumer purchasing power decisions. This type of research is carried out by the method of explanatory research or explanatory research with a   quantitative approach. Variables used in this study include; discounted price promotions (Cashback), discounted price promotions (buy1 get1), consumer purchasing power decisions, the population of this research is the general public   which   is   carried   out   randomly   with   a sample   of 115 respondents taken using purposive sampling techniques and data collection methods using questionnaires. Analysis of the data used is descriptive analysis and path analysis.
Analysis of the effectiveness promotion prices (cashback) with promotion prices (buy1 get1) on consumer buying decisions Ristandi Nurcahyono; Setyo Riyanto
KINERJA Vol 18, No 1 (2021): Februari
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jkin.v18i1.8026

Abstract

This study aims to find out something that influences the effectiveness in carrying out marketing strategies in the form of promotional discounts (Cashback) with promotional discounts (Buy1 Get1) on consumer purchasing power decisions. This type of research is carried out by the method of explanatory research or explanatory research with a   quantitative approach. Variables used in this study include; discounted price promotions (Cashback), discounted price promotions (buy1 get1), consumer purchasing power decisions, the population of this research is the general public   which   is   carried   out   randomly   with   a sample   of 115 respondents taken using purposive sampling techniques and data collection methods using questionnaires. Analysis of the data used is descriptive analysis and path analysis.
Co-Authors Setyo Riyanto