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Masrurul Laily
IAIN Tulungagung
Social Sciences

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ISI PESAN DAN KREATIVITAS IKLAN SHOPEE VERSI "PAK JOKOWI BAGI-BAGI SEPEDA" Masrurul Laily
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 6 No 1 (2018): Maret 2018
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (127.905 KB) | DOI: 10.35457/translitera.v6i1.580

Abstract

This research aims to find advertisers' creativity and find out about the content of messages contained in shopee advertisements, "Pak Jokowi's share of bicycles". In this journal we will make observations through qualitative methods by observing through semiotics according to Roland Barthes contained in the ad and some observations about the storyline, atmosphere and body language. So that the reader will find out whether the stories that Shopee's ad creators are made are excessive and even inappropriate or vice versa. The results of this study indicate that shopee ads are very entertaining and the content of the message reaches the viewers. According to Barthes' semiotics method, the markers used also understand the viewers who are watching, as well as interesting or not, this ad is very, very interesting and easily remembered by viewers.
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