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Ucik Ana Fardila
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ANALISIS SEMIOTIKA PESAN POLITIK DALAM “IKLAN MARS PARTAI PERINDO” Yulika Purwaningsih; Ucik Ana Fardila
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 7 No 2 (2018): September 2018
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (234.029 KB) | DOI: 10.35457/translitera.v7i02.589

Abstract

Media is often used for political tools. Media has an important role in the political process, the media can influence the number of elections that are extraordinary in terms of politics. Some people prefer a political actor who often appears on the media screen rather than being passive behind the media. Politics by using media is intended so that information in politics can spread widely. So this is often used by some political parties to campaign or market their parties. Politicians market their parties through advertisements. Political advertisements that are currently emerging, whether on television or other social media, are songs of identity or better known as mars from the Indonesian Unity Party (Perindo) which is headed by Hary Tanoesoedibjo who is also the owner of MNC Group. This ad is often aired on several television stations under the auspices of MNC Group, such as RCTI, MNCTV, GlobalTV (which has now changed to GTV). In this study, researchers used qualitative research using semiotic analysis methods. Semiotic analysis methods can be used to find out the purpose and purpose of advertising through symbols and signs that are often raised when the ad is displayed. The object of the research used was the advertisement of Mars of the Perindo Party, where data sources came from television shows and literature literature such as books, internet sites, and others related to the object of research. The results of this study are the effects of semiotic messages that are included in the Mars advertisements of Perindo Party so that they can generate confidence and sympathy and support from the people who see them, and this will end in vote support during elections.
ISI PESAN DAKWAH AQIDAH DAN SYARIAH DALAM FILM INDONESIA ISLAMI “JILBAB TRAVELER LOVE SPARKS IN KOREA”: Kajian Semiotik pada Film Islami Indonesia Masturina Khoirun Nisa; Ucik Ana Fardila; Agus widodo
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 8 No 01 (2019): Maret 2019
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (550.178 KB) | DOI: 10.35457/translitera.v8i01.594

Abstract

This research purposed to determine the preaching messages of aqeeda and sharia in the movie "Jilbab Traveler Love Spark in Korea". The methode of the research used qualitative approachment of Ferdinand de Saussure semiotic analysis to determine the meanings of every adegans, texts, sounds, dialogues, sounds, videos and symbols in the movie. The results of this research showed that there are preaching messages of tafakkur, istighfar, and dzikr in the movie. The preaching messages in sharia aspects are praying, dresses, fasting, sadaka, sincerity (ikhlas) attitude, obidient to alcohols and porks prohibition. The preaching messages in muamalat aspects are obidient to Islam’s law, discussing polygamy issues and to follow premarital process of Islam before marriage (khitba and taaruf).
Co-Authors Agus widodo Masturina Khoirun Nisa Yulika Purwaningsih