Yudhistya Ayu Kusumawati
Bina Nusantara University

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LANGLANG MALANG: KONSEP VISUAL GUI (GRAPHICAL USER INTERFACE) APLIKASI PONSEL PINTAR UNTUK PANDUAN KULINER DI MALANG RAYA Yudhistya Ayu Kusumawati; Yongkie Angkawijaya; Victor Adiluhung Abednego
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 8 No 02 (2019): Semptember 2019
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (840.699 KB) | DOI: 10.35457/translitera.v8i02.882

Abstract

Malang Raya included Malang City, Malang Regency and Batu City holds considerable tourism potential to be developed especially in the field of culinary tourism. To increase public awareness of culinary tourism in Malang, an interesting media is needed and is able to provide complete information related to the tourist destination. Today smartphone usage has never been separated from the public in the use of applications in smart phones. The internet has become a primary need for society today. This phenomenon can be used by designers to package information through culinary guide applications including street food, restaurants and cafes spread across Malang. The specific target in this study is to create a GUI (Graphical User Interface) design for mobile apps "Langlang Malang" on smart phones that aim to increase public awareness, especially among teenagers, on the diversity of culinary tourism in Malang. The long-term goal is that with the application media, people will become more familiar with culinary tourism in Malang, which in turn will encourage the interest of the wider community outside Malang to visit Malang.
A NEW INSIGHT INTO THE YOUTH’S WAY OF PERSONAL BRANDING THROUGH STUDYGRAM Anindya Widita; Yudhistya Ayu Kusumawati; Frederik Masri Gasa
Jurnal Pustaka Komunikasi Vol 5, No 2 (2022): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v5i2.2131

Abstract

Social media fuel youth’s creativity and provide a platform to share their identity and develop their brand. Studygram are study bloggers who utilize Instagram to post their student life, in particular studying activities. Personal brand can be developed through communicating one’s characteristic and establishing desired impression to public of one’s skill, personality, or other traits. Studygram account is an example of a way to craft personal brand. This paper aims to explain the personal branding presentation from the youth’s perspective through Instagram. Related concepts include personal branding, study bloggers, and Instagram aesthetic. Through case study qualitative approach, online observation and content analysis were used as the method to collect and analyze the data from the selected Studygram accounts. The result showed the presentation of branding from the consistent feed and content highlighting productivity through display of study items arranged neatly and appeasing visually. Other than focusing on productivity, activities in daily life were also shared through various content. Interaction with followers were seen through interactive captions to engage and share personal experience and tips in their student life to connect with the followers. Opportunity for further study includes evaluation whether Studygram affects their productivity, visual content analysis, or investigation of the content exposure of Studygram on the audience.