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All Journal Jurnal Teknik Industri: Jurnal Keilmuan dan Aplikasi Teknik Industri
I Gede Riana
Fakultas Ekonomi, Jurusan Manajemen, Universitas Udayana. Jl. Jendral Sudirman, Denpasar Bali 80232
Industrial & Manufacturing Engineering

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Dampak Penerapan Kultur Lokal Tri Hita Karana terhadap Orientasi Kewirausahaan dan Orientasi Pasar I Gede Riana
Jurnal Teknik Industri: Jurnal Keilmuan dan Aplikasi Teknik Industri Vol. 13 No. 1 (2011): JUNE 2011
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (126.428 KB) | DOI: 10.9744/jti.13.1.37-44

Abstract

This study aims to investigate the impact of Tri Hita Karana culture toward entrepreneurial orientation and market orientation of SMEs of silver craft in Bali. The population of this research is all small and medium size enterprises of silver craft in Bali. By using purposive random sampling, 110 small and medium size enterprises located in four regencies in Bali were selected as samples. The data collection technique was distributing questionnaires. Furthermore, to test the inter-variabels influence, inferential analysis of Structural Equation Modeling (SEM) is applied using Partial Least Square (PLS) approach. The findings of this research are Tri Hita Karana culture could improve the entrepreneurial orientation and market orientation. It was also found that the entrepreneurial orientation influence the market orientation.
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