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All Journal IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita JAS (Jurnal Akuntansi Syariah) JPS (Jurnal Perbankan Syariah)
Mashuri Mashuri
Sekolah Tinggi Ilmu Ekonomi (STIE) Syariah Bengkalis
Economics, Econometrics & Finance

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Pengaruh Jumlah Pelanggan Terhadap Tingkat Profitabilitas Pada Perusahaan Daerah Air Minum Di Kota Bengkalis Mashuri Mashuri; Ninik Mardianis
JAS (Jurnal Akuntansi Syariah) Vol 4 No 1 (2020): JAS (Jurnal Akuntansi Syariah) - June
Publisher : LPPM ISNJ Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46367/jas.v4i1.220

Abstract

The purpose of this research was to determine the effect of the number of customers on the level of profitability in the Regional Water Company in Bengkalis City. This research is quantitative research. Data collection techniques using interview data and documentation. Data analysis techniques used are simple linear regression analysis, normality test, t-test and coefficient of determination test. This research shows that the results of the t-test obtained tcount (α) > ttable = 14.065 > 3.182 and the results of the test of the coefficient of determination are 0.985. So the results of this research are that there is a significant influence of the number of customers on the level of profitability in the Regional Water Company in Bengkalis City with a large influence of the remaining 98.5% of 1.5% influenced by other factors.
Analisis SWOT Sebagai Strategi Meningkatkan Daya Saing Mashuri Mashuri; Dwi Nurjannah
JPS (Jurnal Perbankan Syariah) Vol 1 No 1 (2020): JPS (Jurnal Perbankan Syariah) - April
Publisher : LPPM ISNJ Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46367/jps.v1i1.205

Abstract

This research aims to find out how the SWOT analysis as a strategy to improve competitiveness and obstacles in the Bank of Riau Kepri, Pekanbaru Business Unit. The research method used is quantitative descriptive method. The SWOT analysis used is descriptive analysis methods, SWOT matrix and SWOT diagram analysis. Data collection techniques in this study were interviews, questionnaires and literature. The results of this study are the SWOT analysis as a strategy to increase competitiveness needs to be evaluated again so that the formation of good performance from within and from outside the Bank of Riau Kepri, Pekanbaru Sharia Business Unit in advancing these banks throughout Province of Riau and Riau Islands.
Analisis Strategi Pemasaran UMKM Di Era 4.0 Mashuri Mashuri
IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita Vol 8 No 2 (2019): IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita - December
Publisher : LPPM ISNJ Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46367/iqtishaduna.v8i2.175

Abstract

This research is literature research, aimed at knowing how to analyze the marketing strategies used by micro, small and medium businesses in the digital age 4.0. The results of the analysis in this study found that micro, small and medium enterprises in Indonesia are still low when compared to other countries. The contribution of the micro, small and medium business sector to national exports was 15.80% lower than Malaysia 19.00%, Sri Lanka 20.00%. One contributing factor to the low contribution rate is the lack of potential use of existing resources by micro, small and medium business actors such as the use of mobile social media. Through the digital era 4.0 the marketing system of the micro, small and medium business sector is expected to utilize the maximum potential so that it can grow inclusive and sustainably.
Analisis Dimensi Loyalitas Pelangan Berdasarkan Perspektif Islam Mashuri Mashuri
IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita Vol 9 No 1 (2020): IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita - June
Publisher : LPPM ISNJ Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46367/iqtishaduna.v9i1.212

Abstract

This research is descriptive qualitative, the data used in this research is sourced from secondary data which includes books and scientific articles that are relevant to the research. The results of the analysis conducted that the concept of customer loyalty is more interpreted by behaviour or attitude. One positive attitude of the customer can be demonstrated through loyalty to the company's products and recommending these products to other parties. While negative attitudes are shown through negative words to other parties and move by making purchases to other companies. Those who are categorized as loyal customers are those who are very satisfied with certain products so they have the enthusiasm to introduce to anyone they know. Customer loyalty from an Islamic perspective is loyalty that does not conflict with the Islamic paradigm concept. Loyalty according to the Islamic paradigm consists of an implementation of monotheism, implementation of knowledge and implementation of worship.
Co-Authors Dwi Nurjannah Ninik Mardianis