Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal Indonesian Journal of Economics Application (IJEA)
Risna Sutiama
Mahasiswa ITB Ahmad Dahlan Jakarta
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Suasana Toko, Suasana Hati, Kualitas Pelayanan, dan Keputusan Pembelian Antara Konsumen Restoran Modern dan Restoran Tradisional Risna Sutiama; Pitri Yandri
Indonesian Journal of Economics Application (IJEA) Vol 1 No 2 (2019)
Publisher : ITB Ahmad Dahlan Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32546/ijea.v1i2.256

Abstract

The study aims to compare the perceptions of consumers of modern restaurants and traditional restaurants about the store atmosphere, mood, and service quality and analyze their influence on consumer purchasing decisions in both modern restaurants and traditional restaurants. The research method used in this study is quantitative research design with comparative and associative analysis. Data collection techniques were conducted by survey with questionnaire instruments with a sample of 40 respondents in each restaurant. The analysis technique used Chi Square Test and Factor Analysis. The results of this study indicate that there are differences in perceptions between consumers of modern restaurants and traditional restaurants about variable store atmosphere, mood and service quality in modern restaurants and traditional restaurants.
Co-Authors Pitri Yandri