L. Romaisyah
Department of Accounting, Faculty of Economic and Business, Universitas Pembangunan Nasional “Veteran” Surabaya, East Java, Indonesia

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Good University Governance Oriented of Change Management, Management, Budgeting System, and Behavioral Aspect G. S. Budiwitjaksono; E. Andhaniwati; L. Romaisyah
Nusantara Science and Technology Proceedings International Seminar of Research Month Science and Technology for People Empowerment.
Publisher : Future Science

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Abstract

This study aims to identify several indicators as a consequence of organizational change into a New State University, both in term of the financial management system, change management and member behavior to realize Good University Governance. This study used a qualitative approach with the leaders in the UPN Veteran East Java environment as the research object which determined based on their involvement in financial management and budgeting processes. The results of the study explain that to realize Good University Governance that takes into accountability, transparency, responsibility, and fairness aspects, it is necessary to strengthen the implementation of financial management systems, adequate change management, and strong commitment from the leaders in controlling the behavior of the organization member.
Women Marketing Strategy for “Ramuan Sehat Jahe Merah” T. D. Widajantie; D. Ratnawati; L. Romaisyah
Nusantara Science and Technology Proceedings International Seminar of Research Month Science and Technology for People Empowerment.
Publisher : Future Science

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Abstract

Micro, Small and Medium Enterprises (MSMEs), which is a form of small business established by society, has contributed greatly to regional and national income. They also have a role in reducing the number of unemployed and improving the family economy. One example of MSMEs developed by the society is the production “Ramuan Sehat Jahe Merah” assisted by Mrs. Dian which moves on a home industry scale by empowering housewives. The business that was established for 2 years has experienced problems in product packaging and marketing. This product is only packaged into plastic bottles and lids with no airtight seal, so the product is prone to spillage during distribution, and this is often complained by buyers from another city. In addition, the absence of an airtight seal also makes customers doubt about the authenticity and durability of the product, this affects the level of product sales. In terms of marketing, this business has not carried out an intensive promotion, thus the marketing has not been maximized. Sales only occur when the buyer comes to the production house or orders the product via telephone. To resolve this problem, we provided assistance in the form of an induction sealer machine for product packaging and training in marketing. As a result, product sales increase, and the products integrity, durability and authenticity can be maintained.