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R. P. Tutiasri
Department of Communication, Faculty of Political and Social Sciences, Universitas Pembangunan Nasional “Veteran” Surabaya, East Java, Indonesia
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Media Literacy in Increasing Reading Interest R. P. Tutiasri; S.N. Febriyanti; A. Kusuma
Nusantara Science and Technology Proceedings International Seminar of Research Month Science and Technology for People Empowerment.
Publisher : Future Science

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Survey of national library in 2015 shows that 90% of Indonesian society prefer watching television rather than reading. This preference is also popular among kids and teens in Kemlagi village, Mojokerto. The appearance of shopisticated technology is influencing reading interest among kids and teens, they are so enganged with their gadget rather than playing or reading. In fact, in using technology, people do not need to read, but a habit and observation. This statement can be proven by seeing a child who able to operate a mobile phone. Besides, smartphone facilitate children to find a motioning picture on Youtube, they can operate a phone or certain application without reading a book to know how an application works. In addition parents are supporting their kids by letting them using their phone rather than reading. This statement can be seen by a number of parents who buying their kids a phone rather than a book. Low interest in reading is influenced by inadequate facilities and illiterate society in that village. Therefore, community service of PIKAT UPN “Veteran” East Java has been enganging a partnership with Empowerment-Development and Family Welfare (PT-PKK) Association of Kemlag, Kemlagi, Mojokerto Regency to hold a media literacy socialization and establish a rural library as an effort in increasing reading interest. Outcomes of this activities are the avaibility of rural library facilities in Kemlag, Kemlagi, Mojokerto Regency, eradicating illiteracy strategy, and published scholarly article in proceeding.
Youth Identity in Social Media (Virtual Ethnography Studies of Youth Identity Construction on “Kids Jaman Now” Content Youtube Channels) S. N. Febriyanti; R. P. Tutiasri
Nusantara Science and Technology Proceedings International Seminar of Research Month Science and Technology for People Empowerment.
Publisher : Future Science

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Abstract

Youth is the most unique stage of development, full of dynamics and full of problems throughout the human life span. At this time there were fundamental changes in various aspects, including biological, cognitive and social aspects (Steinberg, 1993). The impact of various changes, adolescents experience various shocks, both psychologically and socially. Based on this background, researchers are interested in conducting research on adolescent identity on social media, especially on the content of “Kids Jaman Now” which is viral on Youtube channels using Virtual Ethnographic studies. The approach used is qualitative. This approach assumes that reality is the result of mental construction of individuals. Researchers use virtual ethnographic methods. From the results of the Virtual Ethnographic Study and also the Focus Group Discussion conducted by researchers to see how the teenager's identity is constructed on “Kids Jaman Now” content on the youtube channel, it can be concluded that most of the content leads to negative identities including children and adolescents. This study aims to find the problems that occur on social media. The results of this study are expected to be a model of self-development learning in digital adolescence in order to eliminate the negative image of digital teenagers. In the next stage, it is expected that the learning model can be applied in the pilot project of learning self-development in adolescents in the digital era with the aim of forming teenagers who have a positive and ethical image of communicating through social media. So that the model can be applied to a wider segment of not only teenagers but also digital literacy for their parents so that there will be good dynamics in the process of mentoring in using gadgets and internet media.
Co-Authors A. Kusuma S. N. Febriyanti S.N. Febriyanti