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The Implementation of the Strategy of Marketing Management through a SWOT Analysis with the Matrix of IFE, EFE and IE Ara Fathia Az Zahra; Wahyudin Wahyudin; Billy Nugraha
Jurnal Serambi Engineering Vol 6, No 2: April 2021
Publisher : Fakultas Teknik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/jse.v6i2.2867

Abstract

The level of competition is usually influenced by a variety of factors such as: promotions, services, security and others. This study aims to analyze the implementation of the strategy of marketing management SME snacks. Although it already has a fairly large market share, but the bare possibility of the presence of competitors engaged in the same field. Then the right strategy is to use the analysis of strength, weaknesses, opportunities and threat (SWOT). In addition, with the approach of matrix internal factor evaluation (IFE), matrix external factor evaluation (EFE) and the matrix internal external (IE). Renewal in the research is the use of the IFE, EFE and IE matrix. This is so that the results of the assessment can determine the position and strength of the business. Then the results of the study show that SME snacks have 8 strength, 7 weaknesses, 6 opportunities and a 5 threat. In addition, the results of the IFE matrix is weighted by 2.74 this show is in the position of the average. While the results of the EFE matrix weighted by 3.01 it is shown to be in a strong position. While the results of the IE matrix is in quadrant II, it is within the scope of a strategy to growth and nurture (growth and build).
Optimize the Time and Network on the Distribution of Tempe Industry by Using the Approach of the Assignment and Networking Gina Agnia; Dene Herwanto; Ica Hoerunisa; Billy Nugraha; Rianita Puspa Sari
Jurnal Serambi Engineering Vol 6, No 2: April 2021
Publisher : Fakultas Teknik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/jse.v6i2.2863

Abstract

The problems that occur in the soybean tempe home industry are the competition in the market sector and unstable prices. The purpose of this study is to determine the assignment of employees in performing their works and to distribute them to each destination with the shortest distance. The research method used is assignment, networking using the assistance of the operations management software program - quantitative methods (POM-QM) for windows. The data used are the primary data conducted in a preliminary study. In addition, data collection techniques are carried out in several ways, namely interviews, observation and schedule recording. The finding provides optimal results for all four employees based on suitable jobs. Each employee is employee 1 with a type of laundering taking 17 minutes. Employees 2 with a kneading type of work taking 35 minutes. Eemployees 3 with wrapping job type taking 10 minutes. Meanwhile, eemployees 4 is breawing taking 15 minutes. In addition, the distribution of tempe to the destination point with the shortest route produces a distance of 76 km.
Dynamic Programming Analysis for Measuring the Optimization of the Manpower per Shift PT. XYZ Ida Rinjani; Sutrisno Sutrisno; Billy Nugraha
Jurnal Serambi Engineering Vol 6, No 2: April 2021
Publisher : Fakultas Teknik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/jse.v6i2.2868

Abstract

The problems that occur in the company is the production system make to order, for example PT. XYZ. Unknown certainty the amount of the order lenses will be produced. So it is not known how labor should be allocated to each shift. Then used the approach of dynamic programming to optimize the number of workers per shift in the PT. XYZ. This study aims to determine the analysis of the dynamic programming optimization to allocate the amount of labor per shift to be effective. The type of research data is primary data obtained through direct observation in PT. XYZ. The results of the research based on the calculation of the forward recursive dynamic programming: shift 1 = 105 people, shift 2 = 104 people and shift 3 = 104 people. While the solution of the optimal allocation of labor for each shift based on the calculation of the backward recursive dynamic programming: shift 1 = 105 people, shift 2 = 104 people and Shift 3 = 104 people. Then the PT. XYZ should allocate 313 workers, so that the allocation of labor to each shift is optimal according to the order received