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All Journal Nusantara Science and Technology Proceedings West Science Journal Economic and Entrepreneurship
Supriandi Supriandi
Nusa Putra University, West Java, Indonesia
Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Economics, Econometrics & Finance Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology

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Analysis of Corporate Value in Manufacturing Companies Supriandi Supriandi; Yusuf Iskandar; Ujang Setiawan
Nusantara Science and Technology Proceedings 1st ICEMAC 2020: International Conference on Economics, Management, and Accounting
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2021.1013

Abstract

This study aims to be able to find out and provide information on the development of manufacturing industries that dominate companies registered in the Indonesian Securities Foam (BEI) to find out the value of the company in the Consumer Goods Consumer Cosmetics and Household Utilities Industry sector. Method: The author in this study uses a measurement tool to determine the value of the company that is the Tobins'Q ratio, Data Analysis: This study used 7 comics and household goods sub-sector companies listed on the Indonesia Stock Exchange (IDX) from 2017-2019 with information that can be accessed on the official website www.idx.com. Results and Discussion: The results of this study indicate that there are still companies that have a company value below one or are categorized as a low company (undervalued), but of 7 companies 5 companies have a Tobins'Q value of above 1 which means it has the potential to have potential growth. Conclusion: The author is optimistic that the Cosmetics and Households Sub-sector companies have better growth potential in the future and can have Tobins'Q values ??above 1 for 7 of these companies, the authors have the view that the stock prices that have been published by manufacturing companies are sufficient good but every year it fluctuates, increasing company performance to get high company value must be increased so that the company's profitability increases every year.
The Influence of Promotions, Prices and Location on Customer Loyalty of The Beverage Industry in Bogor City Astrid Napita Sitorus; Supriandi Supriandi; Priyo Sasmito
West Science Journal Economic and Entrepreneurship Vol. 1 No. 05 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (355.802 KB) | DOI: 10.58812/wsee.v1i02.71

Abstract

This study aims to examine the effect of promotion, price, and location on customer loyalty in the beverage industry in Bogor City, Indonesia. This study used a quantitative research design, and data was collected from 300 respondents using survey questionnaires. The data was analyzed using SPSS software. Research findings show that promotions, prices, and locations have a significant positive influence on customer loyalty in the beverage industry in Bogor City. The study's findings have significant implications for beverage companies in Bogor City, as it highlights the need for effective marketing strategies that focus on promoting their products, balancing prices, and optimizing their store locations. The study's findings also have implications for future research in the area of customer loyalty in the beverage industry. Future research may examine the influence of other marketing strategies such as product quality, customer service, and brand reputation on customer loyalty. Future research can also explore the effect of customer satisfaction and trust on customer loyalty.
Co-Authors Astrid Napita Sitorus Priyo Sasmito Ujang Setiawan Yusuf Iskandar