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All Journal JURNAL BISNIS & AKUNTANSI UNSURYA EAJ (ECONOMICS AND ACCOUNTING JOURNAL) Jurnal Penkomi : Kajian Pendidikan dan Ekonomi Jurnal Manajemen dan Bisnis Annusfy
Nani Sriyani
Program Studi Pendidikan Guru Sekolah Dasar FKIP Untan, Pontianak
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Journal : Annusfy

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Pengaruh Promosi Dan Brand Image Terhadap Keputusan Pembelian  Konsumen Sepatu Kolaborasi Compass Di Kebayoran Lama Sriyani, Nani
Annusfy : Journal of Multidisciplinary Research Vol. 1 No. 5 (2026): January 2026 , Annusfy
Publisher : Jaanur Elbarik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65065/acqapn08

Abstract

This study aims to analyze the influence of promotion and brand image on the purchasing decision of Compass collaboration shoes in the Kebayoran Lama District, both partially and simultaneously. The method used is quantitative, with 88 respondents as the sample. The study also applies several tests, including validity test, reliability test, classical assumption test, correlation coefficient, regression, coefficient of determination, and hypothesis testing. The results show that promotion has a significant effect on purchasing decisions, with the regression equation Y = 23.303 + 0.490 X1. The tvalue is 8.072 > ttable value 1.988, and the significance value is 0.000 < 0.050, indicating that H0 is rejected and H1 is accepted. This means that promotion partially has a positive and significant effect.Brand image also has a significant influence, with the regression equation Y = 23.030 + 0.724 X2. The tvalue is 7.666 > ttable 1.988 and the significance is 0.000 < 0.050, so H0 is rejected and H2 is accepted. Simultaneously, promotion and brand image significantly influence purchasing decisions, with the multiple regression equation Y = 0.992 + 0.553 X1 + 0.822 X2. The Fvalue is 761.344 > Ftable 3.10 and the significance value is 0.000 < 0.050. Therefore, H0 is rejected and H3 is accepted.
Co-Authors Fitrianti, Dini Lumbantobing, Sabar Pardamean Minarni, Sarida Modisa, Putri Selfiani Selfiani, Selfiani Sriyani, Wizanasari Wizanasari Wizanasari, Wizanasari