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PENGARUH RELATIONSHIP MARKETING TERHADAP KEPUASAN MAHASISWA UNIVERSITAS TOMPOTIKA LUWUK BANGGAI Fadil Mustafa
AkMen JURNAL ILMIAH Vol 9 No 4 (2012): AKMEN Jurnal Ilmiah
Publisher : Lembaga Penelitian dan Publikasi Nobel Indonesia

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Abstract

The results of the analysis thitung probability value of 6.771 to 0.000 is smaller than 0.05. The variable social benefits significantly influence student satisfaction because thitung> ttable and besides Probability <a 0.05. Variable functional benefits have significant impact because ttable tcount = 3.296 = 1.658 and the probability value of 0.001. Thus thitung> ttable and Probability <a 0.05, it can be said that the functional benefit significantly influence student satisfaction