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All Journal LUGAS Jurnal Komunikasi
Wishnu Puji Wisanggeni
London School of Public Relations – Jakarta
Languange, Linguistic, Communication & Media

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Soft Power Jepang Di Dalam Anime Samurai Champloo Sebagai Bentuk Diplomasi Kebudayaan Wishnu Puji Wisanggeni
LUGAS Jurnal Komunikasi Vol 3, No 2: Desember 2019
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (298.028 KB) | DOI: 10.31334/lugas.v3i2.706

Abstract

Anime discourse as cultural diplomacy in the era of globalization is now increasingly massively. This research takes this potential as the focus that Samurai Champloo anime wants to use as a soft power form used for agricultural diplomacy by Japan in the era of globalization. Where this research will answer the forms of diplomacy carried out by anime. This study uses the theory of soft power which has sources in, the type of cultural politics contained in anime, and cultural diplomacy. This study uses qualitative discussion, this study discusses the diplomacy carried out in the anime film Samurai Champloo. The results showed that Japan made anime as a place to accommodate cultural forms originating from outside Japan as a way to show the nature of openness as a characteristic of anime to an international audience. Of the eight units of analysis through different episodes in the anime Samurai Champloo, six episodes use the type of cultural politics of the Internationalization of depoliticization. With the internationalization of depoliticization, it shows that extraterritorial development is the main goal so that anime can be integrated into other countries and be accepted by an international audience.
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