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All Journal COMMED: Jurnal Komunikasi dan Media FIKRAH Fikrah : Jurnal Pendidikan Agama Islam
rofiah siddiq
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Education Languange, Linguistic, Communication & Media Social Sciences

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Islam, Budaya dan komunikasi antarbudaya Islam di Indonesia: Analisa Hubungan Agama-Negara Pasca Pembubaran HTI rofiah siddiq
Commed : Jurnal Komunikasi dan Media Vol. 3 No. 1 (2018): Commed : Jurnal Komunikasi dan Media
Publisher : Prodi Ilmu Komunikasi Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (483.147 KB) | DOI: 10.33884/commed.v3i1.615

Abstract

The occurrence of contacts between various ethnic groups in Indonesia, the different respond to socio-political conditions in Indonesia, the occurrence of Indonesian Islamic affiliations with various countries, gave diverse Islamic cultures with various roles and functions in the history of Indonesia's development since colonial period. to the existence, role and function of various existing Islamic cultural identities, conflict of identity cannot be avoided. This condition requires an intercultural communication with the principle of mutual understanding, mutual respect and mutual support, as in the concept of intercultural communication by Ting-Toomey (1999). Government support for one of the Islamic cultures in Indonesia has triggered a conflict of triangles between the government, Islamic culture mainstreams and Islamic culture streams. With the constructivism paradigm, this study interpreted social facts constructed based on subjective experience of informants. Qualitative data and analysis were obtained from twenty informants as sources of research in B
Batik Marketing Communication as Community-Based Islamic Education: Digital Storytelling and Intercultural Aesthetics in Indonesian MSMEs Falizar Rivani; Rofiah Siddiq; Syifa Syarifah
FIKRAH Vol 9 No 2 (2025): DESEMBER
Publisher : Ibn Khaldun University, Bogor

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Abstract

This study explores how batik marketing communication can serve as a form of community-based Islamic education within Indonesian micro, small, and medium enterprises (MSMEs). Employing a qualitative approach, the research was conducted in Bogor, Madura, and Yogyakarta through in-depth interviews, observations, and documentation. The findings reveal that batik production operates as non-formal learning through mentoring systems that integrate technical skills with Islamic moral values such as sincerity (ikhlas), patience (sabr), and trustworthiness (amanah). Furthermore, intercultural aesthetics in batik motifs promote multicultural awareness, while digital storytelling practices transform marketing communication into a medium of cultural literacy and digital da‘wah. This study concludes that batik marketing communication represents a holistic model of community-based Islamic education that integrates cultural preservation, digital literacy, and moral formation, offering a sustainable framework for strengthening Islamic education in contemporary society. Keywords: Batik Marketing; Islamic Education; Cultural Literacy; Digital Storytelling; Intercultural Aesthetics; Community-Based Learning.
Batik Marketing Communication as Community-Based Islamic Education: Digital Storytelling and Intercultural Aesthetics in Indonesian MSMEs Falizar Rivani; Rofiah Siddiq; Syifa Syarifah
FIKRAH Vol 9 No 2 (2025): DESEMBER
Publisher : Ibn Khaldun University, Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study explores how batik marketing communication can serve as a form of community-based Islamic education within Indonesian micro, small, and medium enterprises (MSMEs). Employing a qualitative approach, the research was conducted in Bogor, Madura, and Yogyakarta through in-depth interviews, observations, and documentation. The findings reveal that batik production operates as non-formal learning through mentoring systems that integrate technical skills with Islamic moral values such as sincerity (ikhlas), patience (sabr), and trustworthiness (amanah). Furthermore, intercultural aesthetics in batik motifs promote multicultural awareness, while digital storytelling practices transform marketing communication into a medium of cultural literacy and digital da‘wah. This study concludes that batik marketing communication represents a holistic model of community-based Islamic education that integrates cultural preservation, digital literacy, and moral formation, offering a sustainable framework for strengthening Islamic education in contemporary society. Keywords: Batik Marketing; Islamic Education; Cultural Literacy; Digital Storytelling; Intercultural Aesthetics; Community-Based Learning.
Co-Authors Falizar Rivani Syifa Syarifah