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All Journal SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS Journal of Business Studies and Management Review
Syahmardi Yacob
University of Jambi
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Visiting Intention: A Perspective of Destination Attractiveness and Image in Indonesia Rural Tourism Syahmardi Yacob; Johannes Johannes; Nor Qomariyah
SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS SIJDEB, Vol. 3 No. 2, June 2019
Publisher : Faculty of Economics, Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (304.006 KB) | DOI: 10.29259/sijdeb.v3i2.122-133

Abstract

The purpose of this study is to investigate the effect of destination attractiveness and image on visiting intention in Indonesia rural tourism. Data were collected from tourist are visiting rural tourism in Kerinci district, Jambi Province (Indonesia). This study used the three variables important factors to develop tourism destination where one of potential object existed, meanwhile destination image from the tourism influenced their interest to visit. The research finding is the significant impact of destination attractiveness through destination image towards development of visiting intention. A main reason destination attractiveness is one of key factors to attract tourist what they want and need. Secondly, an important to create nature tourism achievement perspective between local people and government. Third, also to increase a public awareness of their effort an environment protecting and preserving it as economic value thru rural tourism.
MODEL OF CUSTOMER RE-INTENTION: A PERSPECTIVE OF EXPERIENTIAL MARKETING AND CUSTOMER SATISFACTION Nabila Aufa Nadya; Syahmardi Yacob; Raja Sarah Fatricia
Journal of Business Studies and Management Review Vol. 2 No. 1 (2018): JBSMR Vol 2 No.1 December 2018
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (564.252 KB) | DOI: 10.22437/jbsmr.v2i1.6463

Abstract

This study aims to examine customer re-invention that supported by experiential marketing through customer satisfaction. The unit of research analyse was the customer of Casa de Alicia Café & Resto. The technique sampling used was purposive sampling. The number of samples used in this study amounted to 105. Analysis of the data used in this study was path analysis using Smart PLS 3.2.7 software. The Goodness of Fit of this study indicated of the model match reliability and validity. The research finding shows that experiential marketing has a significant influence on customer re-intention both directly and indirectly through customer satisfaction.
Co-Authors Johannes Johannes Nabila Aufa Nadya Nor Qomariyah Raja Sarah Fatricia