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Rokhmad Slamet
STIMA IMMI
Social Sciences

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ANALISIS BAURAN PEMASARAN DILIHAT DARI HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PENYEWA GEDUNG DI PT. BHUMYAMCA SEKAWAN. Rokhmad Slamet; Gino Saputra
Aliansi : Jurnal Manajemen dan Bisnis Vol 15, No 1 (2020): Aliansi : Jurnal Manajemen dan Bisnis
Publisher : Sekolah Tinggi Manajemen IMMI Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46975/aliansi.v15i1.57

Abstract

Every company is required to be ready to face increasingly fierce business competition with other companies from around the world to face globalization which is often said to be an era of world without limits. Increasing customer satisfaction for companies in the service sector is very important, because it involves service quality and price which is one step in increasing customer satisfaction. The purpose of this study is how much influence the price of customer satisfaction on tenants at PT. Bhumyamca Sekawan. How big is the influence of service quality on building customer satisfaction at PT. Bhumyamca Sekawan. How big is the influence of price and quality of service together (simultaneous) on customer satisfaction of building tenants at PT. Bhumyamca Sekawan. Evident Judging from the results of the study that the relationship between price and customer satisfaction shows the relationship value 0.654 and the relationship of service quality with customer satisfaction shows the relationship value 0.720 both have a strong relationship between price and customer satisfaction and service quality with customer satisfaction has a strong relationship when viewed from the correlation coefficient. And Based on the results of other studies with R2 value of 0.587, the price and service quality have a large simultaneous effect on customer satisfaction at PT. Bhumyamca Sekawan, which is 58.7%. Judging from the t test the price is concluded to provide a significant positive effect on customer satisfaction because it has a value of t count (3.076) t table (2.002). As well as service quality, it is concluded that it has a significant positive effect on customer satisfaction because it has a value of tcount (4.694) t table (2.002). And Judging from the F test produced a significance value of 0.000 0.05 means that the variables are jointly / simultaneously there is an influence on the dependent variable. While F count is 40,498 3.16 means that the independent variables are simultaneously / simultaneously there is an influence on the dependent variable.
ANALISIS STRATEGI PENGEMBANGAN USAHA BISNIS CATERING (STUDI KASUS PADA MBAK YANI CATERING DI BATURETNO WONOGIRI) Rokhmad Slamet
Aliansi : Jurnal Manajemen dan Bisnis Vol 18, No 1 (2023): ALIANSI : Jurnal Manajemen dan Bisnis
Publisher : Sekolah Tinggi Manajemen IMMI Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46975/aliansi.v18i1.481

Abstract

This research was conducted with the aim of knowing Mbak Yani Catering's business development strategy by analyzing the business environment from internal and external factors, namely strengths, weaknesses, opportunities and threats. From the implementation of the SWOT Diagram, we get a strategic solution that is in quadrant one that supports the development of an aggressive or growth business (Growth Oriented Strategy).From the qualitative analysis of the SWOT matrix using IFAS and EFAS, it shows that the SO strategy has the highest score, namely 3.58, which means utilizing strength to seize opportunities from Ms. Yani's Catering business. While the value of the strategy = 3.0 which means minimizing the weakness factor by taking advantage of opportunities, then the S-T Strategy strategy with a value of 3.47 which means using the strength factor to overcome existing threat factors and the W-T Strategy with a value of 2.59 which means minimizing the weakness factor and avoid existing threat factors.
Co-Authors Gino Saputra