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All Journal Aliansi : Jurnal Manajemen dan Bisnis
Bambang Ermansyah Saragih
Sekolah Tinggi Manajemen IMMI
Social Sciences

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PENGARUH KOMUNIKASI DAN KUALITAS SUMBER DAYA MANUSIA TERHADAP KINERJA ORGANISASI DI POLITEKNIK PIKSI GANESHA BANDUNG Bambang Ermansyah Saragih
Aliansi : Jurnal Manajemen dan Bisnis Vol 14, No 1 (2019): Aliansi : Jurnal Manajemen dan Bisnis
Publisher : Sekolah Tinggi Manajemen IMMI Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46975/aliansi.v14i1.36

Abstract

Effective communication occurs when individuals reach mutual understanding, stimulate others to take action, and encourage people to think in new ways. The ability to communicate effectively will increase productivity, both the individuals concerned and their organizations, so that they can anticipate problems, make decisions effectively, coordinate workflow, supervise others, develop relationships and can promote organizational products and services. This study aims to identify the influence of communication and the quality of human resources on organizational performance in Piksi Ganesha Bandung Polytechnic. From the results of the above research, the authors provide the following suggestions: 1) the need for an integrated communication system so that all human resources in the organization can find out information related to their tasks quickly and accurately; 2) periodic training needs to be held so that it can improve organizational performance and improve self-understanding among employees; 3) development of communication systems between employees and between campus locations so as to minimize errors or confusion of information in the organization.
ANALISIS PENGARUH KUALITAS PRODUK, HARGA DAN IKLAN TERHADAP KEPUASAN PEMBELIAN PADA PT. ASKOTAMA INTI NUSANTARA Bambang Ermansyah Saragih
Aliansi : Jurnal Manajemen dan Bisnis Vol 16, No 2 (2021): ALIANSI : Jurnal Manajemen Dan Bisnis
Publisher : Sekolah Tinggi Manajemen IMMI Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46975/aliansi.v16i2.106

Abstract

The  development  of  the  business  world  in  Indonesia  iscurrently  growing  rapidly,  considering  that  it  has entered  the  era  of  globalization  so  that  the  business  world  isrequired to develop rapidly. Consumers prioritize product quality, affordable prices and the company's advertisementsare not excessive. Creating purchase satisfaction is a challenge for entrepreneurs because a buyer is now increasinglycritical in choosing the type of product and must match his expectations. The purpose of this study is to determine:Analysis  of  the  Effect  of  Product  Quality, Price  and  Advertising  on  Purchase  Satisfaction  at  PT.  Askotama  IntiNusantara.“The sampling technique used in this study the author uses the Random Sampling technique (Randomlyon All  Consumers) where  each member of the  population has the  same opportunity  to be  selected as  the overallsample, but the sample in this study is the  entire population that is sampled .“The results obtained that partially andsimultaneously there is a positive and significant influence between Product Quality, Price, Advertising on Purchase Satisfaction.
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