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All Journal At-Tadbir : jurnal ilmiah manajemen
Ima Nurmanah
Universitas Suingaperbangsa Karawang
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Pengaruh Kepercayaan (Trust) Dan Kualitas Pelayanan Online (E-Service Quality) Terhadap Keputusan Pembelian Online Shop Bukalapak Ima Nurmanah; Edi Suswardji Nugroho
At-Tadbir : jurnal ilmiah manajemen Vol 5, No 1 (2021): At-Tadbir : jurnal ilmiah manajemen
Publisher : Islamic University of Kalimantan MAB Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (509.708 KB) | DOI: 10.31602/atd.v5i1.3384

Abstract

This research was conducted with the aim of knowing how much influence Trust and E-Service Quality have on purchasing decisions at Bukalapak's online shop. This research uses descriptive verification method with a quantitative approach. The analysis used in this research is scale range analysis, path analysis. The test was conducted to test the validity, reliability test, t-test, f-test. Processed with the help of SPSS. Based on the results of the study, it was explained that Trust and online service quality (e-service quality) had a partial and simultaneous effect on purchasing decisions.Keywords: E-commerce, Trust, E-Service Quality, Purchasing Decisions.
Co-Authors Edi Suswardji Nugroho