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All Journal Upajiwa Dewantara : Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat
Ratna Marwati Ekasari
Guru SMPN3 Satu Atap
Economics, Econometrics & Finance

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LOYALITAS PELANGGAN BERBASIS PEMASARAN DI SMPN 3 SATU ATAP KARANGSAMBUNG KEBUMEN Ratna Marwati Ekasari
UPAJIWA DEWANTARA: Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat Vol 1 No 1 (2017)
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/mmud.v1i1.1223

Abstract

Abstract This study aims to know the influence of promotion and facilities learned againsts the student’ satisfaction and consumers loyality in Junior high school 3 Satu Atap Karangsambung. The instruments use SPSS 17.0. and smart PLS 3.0. The subjects of this study is 53 student. The results of research show that Promotion and facility influence positively but not significant against the satisfaction. Promotion and facility influence positively but not significant to consumers loyality. The more influence of loyality are mediation that showed with the value coefficient as 0,243 or 24,3%. The result of total effect is promotion influence directly againts loyality as 0.286, the extent of influence of variables loyality is mediation with coefficient determination R Square 0,007 and the results of total effect as 0,279, while the variable learned facility influence indirectly toward loyality as 0,356, by mediation of consumer satisfaction as 0,008 and the result of total effect as 0,364. Keyword: Promotion,Facilities,Loyality Consumer Satisfaction
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