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All Journal Upajiwa Dewantara : Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat Jurnal Kendali Teknik dan Sains
Indri Setianingrum
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Economics, Econometrics & Finance

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PENGARUH STRATEGI PEMASARAN, DAN LABEL HALAL TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN : (Studi Pada Konsumen Kosmetik Wardah Di Lampung Utara) edho Maulana; Indri Setianingrum; Vicky F Sanjaya
UPAJIWA DEWANTARA : Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat Vol 5 No 2 (2021): UPAJIWA DEWANTARA: Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/mmud.v5i2.11644

Abstract

Dengan semakin berkembangnya zaman dapat mempengaruhi kehidupan masyarakat terutama dalam bidang bisnis, hal ini pula yang menyebabkan pelaku binis untuk lebih meningkatkan kualitas produknya. Penelitian ini bertujuan untuk menganalilis tentang Pengaruh Strategi Pemasaran dan Label Halal Terhadap Keputusan Pembelian Konsumen (Studi Pada Konsumen Kosmetik Wardah di Lampung Utara). Peneliti menggunakan metode kuesioner, dengan sampel sebanyak 57 responden. Uji statistic menggunakan Structurel Equation Modelling berbasis PLS, dan Uji Validitas menggunakan nilai Faktor Loading, sedangkan Uji Reabilitas menggunakan nilai Cronbach’h alpha, reabilitas komposit dan Averange Variance Extracted (AVE). Hasil dari penelitian ini membuktikan bahwa Strategi Pemasaran berpengaruh negatif dan tidak signifikan terhadap keputusan pembelian konsumen, sedangkan Label Halal berpengaruh positif dan signifikan terhadap keputusan pembelian. Kata Kunci: Strategi Pemasaran, Label Halal, Keputusan Pembelian
Pengembangan Modul Praktikum Smart Relay Berbasis Problem Based Learning untuk Meningkatkan Hasil Belajar Siswa pada Mata Pelajaran Instalasi Motor Listrik Indri Setianingrum; Subuh Isnur Haryudo
Jurnal Kendali Teknik dan Sains Vol. 4 No. 1 (2026): Januari: Jurnal Kendali Teknik dan Sains
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jkts-widyakarya.v4i1.6010

Abstract

This study aims to evaluate the validity, effectiveness, and practicality of developing problem-based teaching materials for improving student learning outcomes. The research focuses on a practical module for the subject of electric motor installation at SMKN 1 Driyorejo, where interviews and needs assessment revealed issues such as teacher-centered learning and limited student resources, primarily relying on notebooks. These factors have hindered optimal learning outcomes. The development of problem-based learning modules was intended to address these issues and improve cognitive, affective, and psychomotor learning outcomes. The research follows a Research & Development (R&D) approach with four steps: 1) Define, 2) Design, 3) Develop, and 4) Disseminate, using a one-shot case study trial design. The study involved 30 students of grade XI TITL 1 at SMKN 1 Driyorejo. Results showed the module’s validity at 3.66, practicality based on student responses at 89.25, and effectiveness with cognitive, psychomotor, and affective outcomes of 84.93, 89.40, and 94.00, respectively. These findings suggest that the problem-based practical module is valid, practical, and effective for improving student learning outcomes across various domains.
Co-Authors edho Maulana Subuh Isnur Haryudo Vicky F Sanjaya