Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal SEISENSE Journal of Management
Haruna Isa Mohammad
Department of Management Technology, Modibbo Adama University of Technology, Yola Adamawa State – Nigeria
Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Linking Product Line Strategies to Competitive Advantage: An Empirical Study of Nigerian Food and Beverages Industry Ismaila Abubakar; Haruna Isa Mohammad
SEISENSE Journal of Management Vol. 2 No. 4 (2019): SEISENSE Journal of Management
Publisher : SEISENSE (PRIVATE) LIMITED

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (626.743 KB) | DOI: 10.33215/sjom.v2i4.166

Abstract

Purpose-This study examines the relationships between product line strategies and competitive advantage in Nigerian foods and beverages industry. Design/Methodology-Data were obtained from a sample of 278 employees choosing from 8 companies in the foods and beverages industry located in north-eastern Nigeria using a self-administered questionnaire. Pearson's correlation and Multiple regression were conducted in the data analysis. Findings-Findings of the research revealed that all four hypotheses were supported signifying that product line strategies have significant effects on the competitive advantage of foods and beverages companies in Nigeria. Practical Implications-The study combined the dimensions of product line strategies to determine optimal product line in the food and beverages industry. It provides the decision makers of food and beverages firms in Nigeria with a guide for determining the blend of product line strategies to adopt in order to gain competitive advantage. It also served as a guide to potential investors in the food and beverages industry to make an informed decision that can strategically improve the efficiency and effectiveness through its advocacy on reforming product line strategies.
Co-Authors Ismaila Abubakar