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Linda Anindita
Universitas Muhammadiyah Yogyakarta
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH KUALITAS PELAYANAN DAN BRAND EQUITY PEGADAIAN SYARIAH DIGITAL TERHADAP KEPUASAN NASABAH Dyah Pikanthi Diwanti; Linda Anindita
Ekonomi Islam Vol. 11 No. 2 (2020): Jurnal Ekonomi Islam Fakultas Agama Islam UHAMKA
Publisher : Universitas Muhammadiyah Prof Dr Hamka

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to determine the effect of service quality variables (X1) and brand equity (X2) of digital sharia pawnshops on customer satisfaction in Yogyakarta sharia pawnshops. The research data collecting was through questionnaire method which was distributed to 42 pawnshop customers using purpose sampling method. The quantitative analysis includes validity, reliability test, classical assumption test including normality test, hetoroscedasticity test, multicollinearity test. The hypothesis testing was through T test and simultaneous test. The results of this study show that service quality has a significant positive effect on customer satisfaction with the value of t = 1.796. Brand Equity has a significant positive effect on customer satisfaction with the value of t = 2.956. The results simultaneously show the magnitude of the F value with a significance of 0,000 <0.05, so it can be concluded that simultaneously service quality and brand equity variables affect customer satisfaction variables. Keywords: Service quality, brand equity, customer satisfaction
PENGARUH KUALITAS PELAYANAN DAN BRAND EQUITY PEGADAIAN SYARIAH DIGITAL TERHADAP KEPUASAN NASABAH Dyah Pikanthi Diwanti; Linda Anindita
Ekonomi Islam Vol. 11 No. 2 (2020): Jurnal Ekonomi Islam Fakultas Agama Islam UHAMKA
Publisher : Universitas Muhammadiyah Prof Dr Hamka

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (344.289 KB) | DOI: 10.22236/jei.v11i2.5203

Abstract

The purpose of this study was to determine the effect of service quality variables (X1) and brand equity (X2) of digital sharia pawnshops on customer satisfaction in Yogyakarta sharia pawnshops. The research data collecting was through questionnaire method which was distributed to 42 pawnshop customers using purpose sampling method. The quantitative analysis includes validity, reliability test, classical assumption test including normality test, hetoroscedasticity test, multicollinearity test. The hypothesis testing was through T test and simultaneous test. The results of this study show that service quality has a significant positive effect on customer satisfaction with the value of t = 1.796. Brand Equity has a significant positive effect on customer satisfaction with the value of t = 2.956. The results simultaneously show the magnitude of the F value with a significance of 0,000 <0.05, so it can be concluded that simultaneously service quality and brand equity variables affect customer satisfaction variables.  
PENGARUH KUALITAS PELAYANAN DAN BRAND EQUITY PEGADAIAN SYARIAH DIGITAL TERHADAP KEPUASAN NASABAH Dyah Pikanthi Diwanti; Linda Anindita
Ekonomi Islam Vol. 11 No. 2 (2020): Jurnal Ekonomi Islam Fakultas Agama Islam UHAMKA
Publisher : Universitas Muhammadiyah Prof Dr Hamka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/jei.v11i2.5203

Abstract

The purpose of this study was to determine the effect of service quality variables (X1) and brand equity (X2) of digital sharia pawnshops on customer satisfaction in Yogyakarta sharia pawnshops. The research data collecting was through questionnaire method which was distributed to 42 pawnshop customers using purpose sampling method. The quantitative analysis includes validity, reliability test, classical assumption test including normality test, hetoroscedasticity test, multicollinearity test. The hypothesis testing was through T test and simultaneous test. The results of this study show that service quality has a significant positive effect on customer satisfaction with the value of t = 1.796. Brand Equity has a significant positive effect on customer satisfaction with the value of t = 2.956. The results simultaneously show the magnitude of the F value with a significance of 0,000 <0.05, so it can be concluded that simultaneously service quality and brand equity variables affect customer satisfaction variables.  
Co-Authors Dyah Pikanthi Diwanti