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All Journal Agregat: Jurnal Ekonomi dan Bisnis
Nuryadi Wijiharjono
Universitas Muhammadiyah Prof. DR. HAMKA
Economics, Econometrics & Finance

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Kajian Perkembangan Penelitian Pemasaran Film Nuryadi Wijiharjono
Agregat: Jurnal Ekonomi dan Bisnis Vol. 1 No. 2 (2017): September
Publisher : Universitas Muhammadiyah Prof. DR HAMKA.

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1099.072 KB) | DOI: 10.22236/agregat_vol1/is2pp247-271

Abstract

The purpose of this study is to present the most likely conceptual scheme in film marketing research. Based on the study of several leading international journals, many factors are interrelated in film consumption so that the use of quantitative research alone is not sufficient in explaining the phenomenon of film consumption. Factors such as personal involvement with narrative and film characters are worthy of research. Some theories used by journal article writers reviewed in this paper are consumer behavior theory, marketing theory, cognitive theory, communication theory, group dynamics theory, and existentialist phenomenologies. As much. Analysis method on the five articles (quantitative) using regression statistic tool. The data used in the five articles (quantitative) is secondary data. Only on qualitative (phenomenological) approaches that use primary data, directly from the consumer experience.
The Triple Helix and The Innovation Capability: A Conceptual Framework for Creative Economic Marketing Nuryadi Wijiharjono
Agregat: Jurnal Ekonomi dan Bisnis Vol. 5 No. 1 (2021)
Publisher : Universitas Muhammadiyah Prof. DR HAMKA.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/agregat_vol5/is1pp56-77

Abstract

In essence, the concept of the Triple Helix describes a model of the cooperative relationship between universities, industry, and government. The purpose of this study is to formulate a conceptual framework for the relationship between institutions in the Triple Helix for improving the development of innovation capabilities to obtain a high marketing performance in creative-economy SMEs. The method used in this study is a systematic review with a resource-based view (RBV) perspective based on authoritative, relevant, and up-to-date reference sources. This study attempts to identify the main factors that influence innovation capabilities and marketing performance and to describe the complexity of various concepts, such as the concepts of intellectual capital, innovation capabilities, and creative economy, to create a comprehensive, logical, and methodical conceptual framework. This study contributes to the marketing management literature by developing the Triple Helix model to build innovation capabilities and marketing performance.
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