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All Journal Jurnal Arbitrer SYUKUR (Jurnal Inovasi Sosial dan Pengabdian Masyarakat)
Deni Adha Akbari
Universitas Muhammadiyah Prof DR HAMKA
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

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Coaching Marketing Online dan Pencatatan Keuangan Terpadu Usaha Mikro dan Kecil Menengah (UMKM) pada Yayasan Tugas Ibu Tangerang Selatan Dewi Pudji Rahayu; Deni Adha Akbari
SYUKUR (Jurnal Inovasi Sosial dan Pengabdian Masyarakat) Vol. 1 No. 1 (2018): April
Publisher : Faculty of Economics and Business, University of Muhammadiyah Prof. DR. HAMKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1171.853 KB) | DOI: 10.22236/syukur_vol1/is1pp70-80

Abstract

This Community devotion activities aim to purpose given understanding about online marketing and accounting recording so to support the business activities to mothers that are joined in Yayasan Tugas Ibu (YTI) in Tangerang South. Besides to training, monitoring and evaluation are also to ensure level their ability to apply the knowledge which they have learned. This activity is followed by twenty Micro business and Small Medium Enterprises (MSMEs) that incorporated of YTI as well YTIpartners who already owns the business. Participants are very enthusiastic with the given material. Participants admitted to many benefits of this activity and for the event the same to can be done again with advanced materials. Participants understand its importance that systematic in supporting their business.
Non-Verbal Elements as Primary Attentional Anchors Across Generational Cohorts: Eye-Tracking Evidence from Multimodal Communication Context Rizki Edmi Edison; Deni Adha Akbari; Pratiwi Cristin Harnita; Widya Yanti Sihotang
Jurnal Arbitrer Vol. 13 No. 2 (2026)
Publisher : Masyarakat Linguistik Indonesia Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/ar.13.2.161-174.2026

Abstract

Contemporary multimodal communication environments integrate verbal with non-verbal elements within unified communicative artefacts spanning health, commercial, digital, and persuasive discourse. Despite theoretical consensus in multimodality and semiotics that non-verbal and verbal modes carry distinct processing affordances, objective neurophysiological evidence for the attentional priority of non-verbal elements, and its consistency across generational cohorts, remains limited in the literature. This study aims to investigate whether non-verbal visual elements consistently capture first visual fixation before verbal elements across multiple multimodal communication contexts, and to examine whether this attentional pattern is consistent across two generational cohorts, Generation Z and Millennials. A cross-contextual multi-study synthesis design was employed, integrating eye-tracking data from four previously published empirical studies conducted at Universitas Prima Indonesia and Universitas Muhammadiyah Prof. Dr. HAMKA. Across all four studies, non-verbal elements captured first fixation in almost all of participants, although no statistically significant inter-cohort difference was observed within one of studies. These findings provide neurophysiological evidence that non-verbal visual elements constitute universal primary attentional anchors in multimodal discourse, functionally independent of communicative context and generational cohort. The results carry direct implications for language-sensitive communication design, plurilingual health messaging, multimodal pedagogy, and the theoretical understanding of verbal–non-verbal semiotic hierarchies in multilingual and multicultural communication environments.
Co-Authors Dewi Pudji Rahayu Pratiwi Cristin Harnita Rizki Edmi Edison Widya Yanti Sihotang