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All Journal Journal of Natural Sciences and Mathematics Research SYUKUR (Jurnal Inovasi Sosial dan Pengabdian Masyarakat)
Deni Adha Akbari
Universitas Muhammadiyah Prof DR HAMKA
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Materials Science & Nanotechnology Physics

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Coaching Marketing Online dan Pencatatan Keuangan Terpadu Usaha Mikro dan Kecil Menengah (UMKM) pada Yayasan Tugas Ibu Tangerang Selatan Dewi Pudji Rahayu; Deni Adha Akbari
SYUKUR (Jurnal Inovasi Sosial dan Pengabdian Masyarakat) Vol. 1 No. 1 (2018): April
Publisher : Faculty of Economics and Business, University of Muhammadiyah Prof. DR. HAMKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1171.853 KB) | DOI: 10.22236/syukur_vol1/is1pp70-80

Abstract

This Community devotion activities aim to purpose given understanding about online marketing and accounting recording so to support the business activities to mothers that are joined in Yayasan Tugas Ibu (YTI) in Tangerang South. Besides to training, monitoring and evaluation are also to ensure level their ability to apply the knowledge which they have learned. This activity is followed by twenty Micro business and Small Medium Enterprises (MSMEs) that incorporated of YTI as well YTIpartners who already owns the business. Participants are very enthusiastic with the given material. Participants admitted to many benefits of this activity and for the event the same to can be done again with advanced materials. Participants understand its importance that systematic in supporting their business.
Investigating visual engagement of Generation Z with presidential campaign infographics through Eye-Tracking technology Evta Indra; Hidayati Hizkia; Hardiansah Ginting; Calvin Stanley; Pratiwi Cristin Harnita; Deni Adha Akbari; Rizki Edmi Edison
Journal of Natural Sciences and Mathematics Research Vol. 10 No. 1 (2024): June
Publisher : Faculty of Science and Technology, Universitas Islam Negeri Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jnsmr.v10i1.20990

Abstract

This study was designed to investigate the visual engagement of Generation Z with Indonesian presidential election campaign infographics utilizing eye-tracking technology. Notably, Generation Z forms a significant segment of first-time voters in the 2024 General Election and plays an integral role in political decision-making processes. Despite their pivotal role, a marked disengagement with political activities among this demographic presents significant challenges. Prior research has demonstrated that visual attention is modulated by experiential factors and personal biases. Consequently, this investigation seeks to elucidate the impact of infographics on the visual attention of participants with pre-established preferences for presidential candidates. Employing eye-tracking technology facilitated an objective assessment of the participants' subconscious reactions to the infographics. This study analyzed the distribution of visual attention across six defined Regions of Interest (ROI) among 60 participants. The findings reveal that 50% of the participants directed their gaze predominantly at the names of the candidate pairs, 27% at the image of the presidential candidate, 15% at quotes, 5% at the image of the vice-presidential candidate, 2% at the candidate number, and 1% at the vision statement. Additionally, it was observed that 55% of the participants consistently fixated on the infographics that corresponded to their preferred candidate pair from the onset to the conclusion of the recording, while 45% demonstrated variability in their viewing patterns. These insights afford valuable implications for political strategists aiming to forge more effective communication strategies with Generation Z, thereby enhancing their engagement in the political discourse, particularly in the context of general elections.
Co-Authors Calvin Stanley Dewi Pudji Rahayu Evta Indra Hardiansah Ginting Hidayati Hizkia Pratiwi Cristin Harnita Rizki Edmi Edison