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All Journal Sawala : Jurnal Administrasi Negara Jurnal Kajian Komunikasi dan Pembangunan Daerah
Rethorika Berthanila
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Humanities Languange, Linguistic, Communication & Media Social Sciences

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Studi Pendahuluan atas Analisis Pelayanan Terpadu Satu Pintu di Kota Serang Menuju Konsep Pelayanan Berbasis Good Governance Rethorika Berthanila
Sawala : Jurnal Administrasi Negara Vol. 4 No. 2 (2016)
Publisher : Program Studi Administrasi Negara Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (253.443 KB) | DOI: 10.30656/sawala.v4i2.236

Abstract

Kebijakan otonomi daerah hanya dapat berhasil dan dinikmati oleh masyarakat apabila juga diikuti dengan reformasi birokrasi dan perbaikan kualitas pelayanan publik. Beberapa diantaranya terdapat kesenjangan antara birokrasi dan kualitas pelayanan, seperti dalam kasus relasi antara pemerintah dan warganya seringkali perijinan menjadi indikator untuk menilai apakah suatu pemerintah telah melakukan pencapaian pada kondisi “good government”. Birokrasi perijinan merupakan salah satu permasalahan yang menjadi kendala bagi perkembangan dunia usaha di Indonesia pada umumnya dan khususnya di Kota Serang. Dalam jurnal ini, kemudian penulis mencoba mengungkap manajemen operasi dalam organisasi kepemerintahan yang ideal untuk mengimplementasikan pelayanan terpadu satu pintu di Kota Serang sebagai upaya menciptakan pemerintahan yang bersih,transparan dan akuntabel.
Pengaruh Kualitas Pelayanan Terhadap Tingkat Kepuasan Pelanggan (Studi Pada PT Pegadaian (Persero) Pegadaian Unit Pelayanan Cabang Labuan) Rethorika Berthanila
Sawala : Jurnal Administrasi Negara Vol. 5 No. 1 (2017)
Publisher : Program Studi Administrasi Negara Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (277.106 KB) | DOI: 10.30656/sawala.v5i1.464

Abstract

The influence of service quality on customer satisfaction (Study at  PT Pegadaian (Pesero) Pegadaian Unit Service Branch Labuan)  Rethorika Berthanila. This study aims to examine the influence of service quality on customer satisfaction (Study at PT Pegadaian (Pesero) Pegadaian Unit Pelayanan Cabang Labuan).  This research is quantitative, while the population and samples taken as many as 50 customers with the accidental sampling. Research instrument data using three types of tools, namely questionnaires using Likers scale model. The questionnaire was prepared with the construction of various theories of data analysis performed at the 95% level the result is significantly along the existing hypothesis. So the results of this study told that the variable quality of service can affect satisfaction in PT. Pegadaian (Persero) Pegadain Unit Service Branch Labuan.
Model Komunikasi Pemasaran Terpadu Pada Akun Instagram Oi Coffee And Pastry Di Kota Serang Dalam Membangun Brand Awareness Endang Ts; Syafa Salsabila; Indrianti Azhar Firdausi; Rethorika Berthanila
DIALEKTIKA KOMUNIKA: Jurnal Kajian Komunikasi dan Pembangunan Daerah Vol. 14 No. 1 (2026): DIALEKTIKA KOMUNIKA: Jurnal Kajian Komunikasi dan Pembangunan Daerah
Publisher : Universitas Islam Syekh Yusuf

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33592/dk.v14i1.9021

Abstract

This research aims to explore the integrated marketing communication strategy used on theInstagram account of Oi Coffee and Pastry in Serang City. This study applies the informationexchange theory to understand how a brand should deliver relevant messages to consumersthrough the right communication channels, such as the Instagram account of Oi Coffee andPastry. Instagram accounts have become widely used as marketing media among the public forselling products they create, such as homemade goods. Many consumers prioritize the qualityof the products they purchase to experience personal satisfaction. Data collection techniqueswere conducted through observation, interviews, and documentation. The results of this studyindicate that by implementing the elements of Integrated Marketing Communication throughInstagram, it can be considered successful, as evidenced by the increase in the number ofvisitors and followers on the Instagram account.
Co-Authors Endang Ts Indrianti Azhar Firdausi Syafa Salsabila