Garuda - Garba Rujukan Digital

Samron Akhiri

STIE Prabumulih

Author-ID : 3887159

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 3 Documents Claim Missing Document

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Articles

Pengaruh Struktur Iklan Two Sided, Pengetahuan dan Preferensi untuk Produk Rokok terhadap Minat Beli Susianti Susianti; Samron Akhiri
COSTING : Journal of Economic, Business and Accounting Vol 2 No 1 (2018): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Looking at cigarette product advertisements in various media, there is always a warning about the dangers of smoking to health in addition to information about the product itself. This study aims to identify the level of awareness and knowledge of consumers among smoker employees of PT. TEL Pulp and Paper on the influence of cigarettes on health, then continued by identifying the influence of cigarette advertisement structure on buying preferences, preferences and interests, and identifying whether there are significant differences in the assessment of advertising structure, level of awareness and knowledge, likes and preferences and beliefs and purchases between smokers based on differences in the number of cigarettes consumed per day. Hypothesis testing will be done by the Simple Linear Regression method. The results of the study show that From the output of the summary model, the determination table above gives R Square of 0.824. This shows that the Two Sided Advertisements variable and knowledge and awareness simultaneously have an influence of 0.824 or 82.4% on buying interest, while the remaining 17.6% is the influence of (aspects) or other factors not included in the study this is like preferences and preferences etc. While the correlation value (R) = 0.769. This shows that the Two Sided Advertisements variable and knowledge and awareness, the correlation is very strong against buying interest. Keywords: Two-Sided Ad Structure, Awareness, Knowledge, Preference

Analisis Pengaruh Brand Switching Behavior Untuk Keputusan Pembelian Produk Hand Phone Di Kota Prabumulih Samron Akhiri; Romsa Endrekson
Journal of Economic, Bussines and Accounting (COSTING) Vol 5 No 1 (2021): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v5i1.2940

The development of increasingly modern technology makes industrial companies try to meet human needs by creating a product that can provide convenience in communicating. Currently, mobile phones are not only owned by the upper middle class but also the lower middle class people can own a mobile phone because the price is quite affordable for certain series. This study aims to determine the effect of brand switching behavior for the purchase of mobile phone products in Prabumulih City on mobile phone users in Prabumulih City. In order for this research to be focused, directed and not widespread, the authors limit the research to the effect of product attributes, prices, promotions and product inventories on mobile phones which are focused on mobile phone users in Prabumulih City. This research was conducted in Prabumulih City. Furthermore, the stages of the research method start from determining the design and type of research, the type of research data is quantitative, primary data sources using interviews and questionnaires using a Likert scale. The sample used in this study were mobile phone consumers with a total sample of 96 respondents. The research was conducted using the Non-Probability Sampling technique with a purposive sampling approach, namely taking samples from the population based on certain criteria. The data analysis method used is classical assumption analysis consisting of normality test, heteroscedasticity test, multicollinearity, correlation test, multiple linear regression, and hypothesis testing including t test, F test and coefficient of determination (R2). From the output model summary, the determination table above gives an Adjusted R Square of 0.843. This shows that the variable Extrinsic Factor (X1) and Intrinsic Factor (X2) simultaneously the percentage of the contribution of the influence of the independent variable has an influence on the dependent variable (purchase decision), the independent variable (Extrinsic Factors and Intrinsic Factors) is able to explain 84.3% of the variables dependent (purchase decision), while the remaining 15.7% is influenced or explained by other variables not examined in this study, such as promotion, product quality and others that may be able to complete this research. Keywords: Brand Switching Behavior and Purchase Decision

PENGARUH FAKTOR VARIETY SEEKING TERHADAP PERILAKU PERPINDAHAN MEREK KONSUMEN PRODUK SEPATU OLAH RAGA KOTA PRABUMULIH Samron Akhiri; Romsa Endrekson
Widyagama National Conference on Economics and Business (WNCEB) Vol 2, No 1: WNCEB 2021
Publisher : Universitas Widyagama Malang

ABSTRAKPenelitian bertujuan untuk mengetahui pengaruh variety seeking Terhadap Perilaku Perpindahan Merek Konsumen Produk Sepatu Olahraga Di Kota Prabumulih. Penelitian dilakukan di Kota Prabumulih, dengan jumlah sampel sebanyak 94 responden. Jenis penelitian ini menggunakan metode kuantitatif. Penelitian dilakukan dengan menggunakan teknik Non-Probability Sampling dengan pendekatan Purposive Sampling, yaitu pengambilan sampel dari populasi berdasarkan kriteria tertentu. Metode analisis data dengan menggunakan regresi linear sederhana formula untuk regresi sederhana, uji t dan koefisien determinasi. Hasil uji validitas menunjukkan variabel variety seeking (X) dan brand switching (Y) diukur dengan menggunakan item pertanyaan, dari semau item pertanyaan semua item dalam instrumen variety seeking (X) dan brand switching (Y) dinyatakan valid dengan penjelasan bahwa semua item mempunyai nilai r hitung > r tabel. Dari hasil uji hipotesis pada uji t menunjukkan bahwa pengaruh variabel independen variety seeking (X) terhadap variabel dependen brand switcing berpengaruh positif, dapat dilihat dari nilai t hitung lebih kecil dari nilai t tabel, maka Ho diterima.Kata Kunci: Variety Seeking, Perilaku Perpindahan MerekABSTRACThis study aims to determine the effect of variety seeking on the behavior of consumer brand switching for sports shoes in Prabumulih City. The research was conducted in Prabumulih City, with a total sample of 94 respondents. This type of research uses quantitative methods. The study was conducted using the Non-Probability Sampling technique with a Purposive Sampling approach, namely taking samples from the population based on certain criteria. Data analysis method using simple linear regression formula for simple regression, t test and coefficient of determination. The results of the validity test show that the variety seeking (X) and brand switching (Y) variables are measured using question items, from all question items, all items in the variety seeking (X) and brand switching (Y) instruments are declared valid with the explanation that all items have a value. r count > r table. From the results of the hypothesis test on the t-test, it shows that the influence of the independent variable variety seeking (X) on the dependent variable of brand switching has a positive effect, it can be seen from the t-count value which is smaller than the t-table value, then Ho is accepted. Keywords: Variety Seeking, Brand Switching Behavior

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