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All Journal Akuntabel : Jurnal Ekonomi dan Keuangan Journal of Economic, Bussines and Accounting (COSTING)
Dodi Agusra
Akademi Sekretari dan Manajemen Persada Bunda
Economics, Econometrics & Finance Other

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Pengaruh Produk dan Harga terhadap Keputusan Pembelian Tepung Bumbu Mamasuka Dodi Agusra
COSTING : Journal of Economic, Business and Accounting Vol 2 No 1 (2018): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (726.787 KB) | DOI: 10.31539/costing.v2i1.376

Abstract

Companies must be responsive in addressing consumer behavior by anticipating changes and retaining consumers so that consumers are loyal. The aim of this research was to determine the effect of products and prices on consumer’s purchasing decisions Mamasuka spacy flour at PT Jico Agung in Pekanbaru. There were 60 consumers used as population and sample in this research. They are the consumers from shops and grocers selling Mamasuka spicy flour of PT Jico Agung in Pekanbaru. While the method used in this research was multiple linear analysis. The result showed that both products and prices affected each other in consumers’ decision to buy Mamasuka spicy flour. Product and prices also affected positively consumers’ purchasing decision in buying Mamasuka spicy flour at PT Jico Agung in Pekanbaru. The contribution of product and prices to consumers’ purchasing decisions in buying Mamasuka was 41,6%, while the rest is equal to 58,4% influenced by other variables not examined in this research. PT Jico Agung was expected to improve product quality and provide competitive price as well as concern about promotion strategi used.Keywords: Products, Prices, Purchasing Decisions
Brand Image Terhadap Minat Konsumen Mobil Isuzu Panther Dodi Agusra
COSTING : Journal of Economic, Business and Accounting Vol 2 No 2 (2019): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (309.929 KB) | DOI: 10.31539/costing.v2i2.632

Abstract

Business people in the automotive industry continue to strive for what they produce and offer, desired and received by consumers, which will then be purchased at the maximum purchase level with a high frequency of purchases. The research objective was to determine the effect of brand image on consumer interest in buying Isuzu Panther cars at PT. Astra International Tbk. Pekanbaru Branch. The research method used in this study is multiple linear regression analysis. The results of the study concluded that respondents agreed with the brand image of the Isuzu Panther car today as a fuel-efficient car, a quality car, suitable for all terrain so that it adds to the rider's confidence and is an easy car to maintain and repair. Consumer interest in Isuzu Panther cars is considered good or interested consumers. The analysis using SPSS showed that the brand image has a very strong relationship with consumer interest in buying Isuzu Panther cars. Brand image has a positive effect on consumer interest, so if there is an increase in the brand image of the Isuzu Panther car, it will also lead to an increase in consumer interest in buying Isuzu Panther cars Keywords : Brand Image, Consumer Interest, Isuzu Panther
Strategi promosi untuk meningkatkan kunjungan wisatawan pada agrowisata tenayan raya pekanbaru provinsi riau Dodi Agusra; Erfa Okta Lussianda; Yeni Afriyeni
AKUNTABEL Vol 16, No 1 (2019): April
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (256.856 KB) | DOI: 10.30872/jakt.v16i1.5381

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh bauran promosi yang terdiri dari periklanan, promosi penjualan, hubungan masyarakat dan publisitas, penjualan personal dan penjualan langsung terhadap keputusan kunjungan wisatawan di Agrowisata Tenayan Raya Pekanbaru Provinsi Riau. Data primer diperoleh melalui  metode  kuesioner  terhadap  100  responden  pengunjung objek wisata di Agrowisata Tenayan Raya Pekanbaru dengan menggunakan teknik Accidental sampling. Dan untuk data sekunder diperoleh dari pemilik dan literatur lainnya. Dari hasil penelitian diperoleh bahwa: (1) bauran promosi yang terdiri dari periklanan, promosi penjualan, humas dan publisitas, penjualan personal dan pemasaran langsung berpengaruh secara simultan terhadap jumlah kunjungan wisatawan agrowisata Tenayan Raya Pekanbaru Provinsi Riau. (2) bauran promosi: periklanan, promosi penjualan,  dan pemasaran langsung secara parsial berpengaruh terhadap keputusan wisatawan agrowisata Tenayan Raya, sedangkan dua bauran promosi lainnya yakni humas dan publisitas, dan penjualan personal secara parsial tidak berpengaruh terhadap keputusan wisatawan agrowisata Tenayan Raya Pekanbaru Provinsi Riau.
Co-Authors Erfa Okta Lussianda Yeni Afriyeni