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All Journal Jurnal Bincang Komunikasi Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Velda Ardia
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Languange, Linguistic, Communication & Media Social Sciences

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Pengaruh Narasi Visual Trailer Game Grand Theft Auto VI terhadap Minat Beli (Survei pada Komunitas GTA V Roleplay Indonesia di Facebook) Satria Airlangga Setiawan; Velda Ardia
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 2 No. 1 (2026): Februari : Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/dialogika.v2i1.838

Abstract

The game industry in Indonesia has shown significant growth in recent years, along with the increasing public interest in high-quality video games. AAA (triple-A) games such as Grand Theft Auto VI (GTA VI) rely heavily on trailers as their primary promotional tool to introduce the game’s atmosphere, visual quality, and complex storytelling. GTA is widely recognized as a pioneer in realistic visuals, deep narratives, and social criticism delivered through iconic storytelling, making it highly appealing to potential consumers. This study aims to examine the influence of visual narrative in the GTA VI trailer on consumers’ purchase intention within the Indonesian GTA V Roleplay Facebook community. The theoretical framework is based on Marketing Communication Theory, Visual Narrative Theory with the dimensions of clarity, realism, dynamism, and continuity, as well as Purchase Intention Theory consisting of transactional, referential, preferential, and exploratory intentions. A quantitative approach was employed using a survey method, with questionnaires as the data collection instrument. The sample was selected using simple random sampling and calculated using the Slovin formula with a 5% margin of error, resulting in 92 respondents. The results indicate that the visual narrative variable achieved the highest mean score in the realism dimension (3.29), while purchase intention recorded the highest mean score in the transactional intention dimension (3.79). Simple linear regression analysis reveals that visual narrative has a significant influence on purchase intention, with a correlation coefficient (R) of 0.918. The coefficient of determination (R²) of 0.843 indicates that 84.3% of purchase intention is influenced by visual narrative, while the remaining 15.7% is affected by other factors beyond this study.
TEKNOLOGI SEBAGAI SOLUSI KEHIDUPAN: ANALISIS SEMIOTIKA PADA IKLAN BANK MANDIRI “SOLUSI FINANSIAL TERBAIK Lutfi Zihni Qistan; Velda Ardia
Jurnal Bincang Komunikasi Vol. 4 No. 1 (2026)
Publisher : Universitas Muhammadiyah Jakarta

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Abstract

Penelitian ini dilatarbelakangi oleh transformasi digital perbankan yang cenderung menonjolkan aspek teknokratis. Iklan Bank Mandiri versi “Solusi Finansial Terbaik untuk #JadiLebihBaik” menjadi penting diteliti dibandingkan iklan bank lain karena keberaniannya menggeser fokus dari sekadar pamer fitur teknologi menuju narasi humanis-religius yang mendalam. Di saat kompetitor fokus pada efisiensi transaksi, iklan ini justru mengonstruksi teknologi sebagai instrumen moral dalam momentum Ramadan. Tujuan penelitian ini adalah membedah makna denotasi, konotasi, dan mitos guna memahami bagaimana teknologi dikonstruksi sebagai solusi kehidupan. Metode yang digunakan adalah kualitatif dengan analisis semiotika Roland Barthes, didukung data dari informan ahli di bidang creative direction, strategic planning, dan video editing. Hasil penelitian menunjukkan bahwa secara denotasi, iklan menampilkan kepraktisan fitur Livin’ by Mandiri. Secara konotasi, iklan merepresentasikan nilai kebajikan dan kepedulian sosial melalui bantuan finansial digital. Mitos yang terbangun adalah inovasi perbankan sebagai kunci kesejahteraan spiritual. Implikasi teoritis penelitian ini memperkaya kajian semiotika pada media digital dengan menunjukkan bahwa teknologi dapat “dimanusiakan” melalui simbol budaya. Secara praktis, temuan ini menyarankan praktisi periklanan untuk mengintegrasikan nilai-nilai lokal dan emosional guna membangun kedekatan merek di tengah kaku dan dinginnya ekosistem digital.
Co-Authors Lutfi Zihni Qistan Satria Airlangga Setiawan