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All Journal Prologia
Natasia Stevani
Universitas Tarumanagara
Humanities Languange, Linguistic, Communication & Media Social Sciences

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Pengaruh Influencer terhadap Minat Beli Produk Fashion Wanita pada Instagram Natasia Stevani; Ahmad Junaidi
Prologia Vol 5, No 1 (2021): Prologia
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/pr.v5i1.10121

Abstract

This research has a purpose to determine the relation and how much influence between Elika Natania influencers on buying interest in women's fashion products on Instagram. The sample in this study was 100 Elika Natania’s followers on her Instagram account. Respondents were using a purposive sampling technique. This research provides results that there is a strong relationship between the two variables and there is a big influence between the two variables reaching 67.8%. So, the conclution is that the influencer variable significantly influences the buying interest variable.Penelitian ini memiliki tujuan untuk mengetahui hubungan dan seberapa besar pengaruh antara influencer Elika Natania terhadap minat beli produk fashion wanita pada media sosial Instagram. Sampel pada penelitian ini adalah followersinfluencer Elika Natania pada akun media sosial Instagram sebanyak 100 Responden menggunakan teknik purposive sampling. Penelitian ini memberikan hasil bahwa ada hubungan yang kuat antara kedua variabel dan terdapat pengaruh yang besar antara kedua variable mencapai 67,8%. Keismpulannya adalah variabel influencer secara signifikan berpengaruh terhadap variabel minat beli.
Co-Authors Ahmad Junaidi