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All Journal ARISTO Lontar : Jurnal Ilmu Komunikasi
Reza Praditya Yudha
Universitas Indonesia
Languange, Linguistic, Communication & Media Social Sciences Other

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Atta Halilintar : Agen Strukturisasi Karir Generasi-Z Reza Praditya Yudha
LONTAR: Jurnal Ilmu Komunikasi Vol. 8 No. 2 (2020): Lontar: Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v8i2.1598

Abstract

The development of technology and media have been integrated in society to individuals lives. Everyone can have access and skills to use technology to become a prosumer, producer as well as consumer of media content. Technology then transforms roles, needs, and social systems. This includes reconstructing definitions of career, professionalism, and even success. The reconstruction process is not easy, not necessarily, and cannot be carried out by just any individual. Someone needs to be an agent who integrates resources and consistently applies rules. This study uses literature study method to analyze agents who have succeeded in changing the social structure, Atta Halilintar. By basing on the thought of the Giddens’ Structuration Theory, the researcher examines the elements of resources that are owned by Atta and his consistency applying the rules. It is not easy to be an agent who is able to change the structure of a social system. Discipline, flexibility, and having strong principles are the keys to Atta utilizing technology and media, to become pioneers who are able to redefine the meaning of career, professionalism, and success in the digital age.
The Popularity of the Regent Figures and Slogans in the Perspective of Socio-Cultural Mediatization Reza Praditya Yudha
ARISTO Vol 11, No 1 (2023): January
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/ars.v11i1.5623

Abstract

The purpose of this study is to find out the popularity of the figures and slogans of the Tulungagung regents. This study elaborates previous researches stating that figures and slogans are forms of messages in the peripheral route that influence the people's political attitudes. This study argues that the communal culture of the people corresponds to the processing of information through the peripheral route. This study uses a mixed method that quantitatively surveys 192 respondents to find out the popularity of the regent figures and slogans in the last 23 years, as well as qualitatively applies the concept of mediatization to understand the socio-cultural context underlying the way people interpret the figure and the slogan of the regent. This study finds that the people have experienced a peaceful and harmonious social situation during the reign of Heru Tjahjono who coined the slogan "guyub rukun". The people are trying to raise the spirit of togetherness and harmony by reconstructing the slogan of "guyub rukun" in various sites and activities. This makes Heru Tjahjono and “guyub rukun” popular in the people's daily lives.
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