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Gunarto Suhardi
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Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice

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FAKTOR-FAKTOR YANG MEMPENGARUHI KEPERCAYAAN DAN LOYALITAS NASABAH PERBANKAN DI SURABAYA Suhardi, Gunarto
KINERJA Vol 10, No 1 (2006): Kinerja
Publisher : Faculty of Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v10i1.918

Abstract

Led by foreign banks operating in Indonesia, many banks have switched their mainbusiness activities from corporate banking business to individual customer banking activities. This is due to the deteriorating general economic condition in Indonesia at the present time. Individual customer’s base operation for banking communities proved to be suitable and giving good returns. However, as many banks operating in the same basis, competition among banks has mounted considerably. One must be able to achieve trust and loyalty from their valued customers. This article tries to understand how bank in Surabaya should get these basic elements of trust and loyalty.Keywords: corporate banking business, individual customer banking, trust, loyalty.
PENGARUH ATRIBUT PRODUK YANG DIPERTIMBANGKAN DALAM PEMILIHAN PRODUK DEPOSITO PERBANKAN TERHADAP KEPERCAYAAN DAN DAMPAKNYA PADA LOYALITAS NASABAH Suhardi, Gunarto
KINERJA Vol 12, No 1 (2008): Kinerja
Publisher : Faculty of Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v12i1.1393

Abstract

Trust is the critical element in banking product. Without consumer trust, banking industry will face a difficulties to create a true loyalty. Attribute product can help banking industry to create consumer trust by creating a product which has an important attribute by which consumer make a consideration whether the bank is credible or not. The aim of this research is to find out attribute that is important in consumer persepective and how would those attribute affecting their trust and their loyalties to the bank. Exploratory factor analysis was used to find the most important attribute product. The exploratory factor analysis result then analyized with structural equation modeling to calculate the effect of the important attribute to the consumer trust and loyalty. As a result, they are 2 factor which are Flexibility factor and Bank Competencies factor as an important attribute product which has affected trust and loyalty as well.Keywords : trust, banking, attribute product, loyalty, deposito
Globalisasi Dan Sumber Daya Manusia Yang Kompetitif Gunarto Suhardi
Jurnal Hukum PRO JUSTITIA Vol. 25 No. 3 (2007)
Publisher : Jurnal Hukum PRO JUSTITIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (6059.299 KB)

Abstract

Globalisasi Dan Sumber Daya Manusia Yang Kompetitif
Disharmoni Hukum Dalam Perundangan Tentang Pencucian Uang Gunarto Suhardi
Jurnal Hukum PRO JUSTITIA Vol. 25 No. 2 (2007)
Publisher : Jurnal Hukum PRO JUSTITIA

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Abstract

Disharmoni Hukum Dalam Perundangan Tentang Pencucian Uang
Peran WTO Dalam Pembentukan Peraturan Perdagangan Internasional Gunarto Suhardi
Jurnal Hukum PRO JUSTITIA Vol. 25 No. 1 (2007)
Publisher : Jurnal Hukum PRO JUSTITIA

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Peran WTO Dalam Pembentukan Peraturan Perdagangan Internasional
Resiko Dalam Pemberian Kredit Perbankan Gunarto Suhardi
Jurnal Hukum PRO JUSTITIA Vol. 24 No. 1 (2006)
Publisher : Jurnal Hukum PRO JUSTITIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (13797.262 KB)

Abstract

Resiko Dalam Pemberian Kredit Perbankan
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