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Conceptualizing Muslim Consumer Ethical Behaviour and its Antecedents Muhammad Iskandar Hamzah; Abdul Kadir Othman; Faridah Hassan; Jalilah Ahmad; Muhammad Abdul Adib Abdul Aziz
International Journal of Supply Chain Management Vol 7, No 2 (2018): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

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Abstract

Businesses are gradually realizing the importance of corporate social responsibility in securing greater returns in their operations. This approach is intended to create good image for the company subsequently to attract consumers to purchase products or services from that company. The issue now is whether the consumers are ethical or not in their decision to purchase products or services from the company. Ethical consumers will think twice before making their decision to purchase. Within the western world, pertinent issues like human rights, environmental concern, sustainability, intellectual property rights and others are recognized as the major concern for the consumers before making purchase decision. In other parts of the world especially in developing countries, Muslim community is a steadily growing consumer group that should not be rightfully ignored. Studies in the areas of Muslim consumer ethics and purchasing behaviour have still remained relatively unexplored, thus, calling for this research to lessen the gap. The objective of this study is to conceptualize, develop and validate a Muslim consumer ethical model. The expected result of the study is the development of the Muslim consumer ethical model that can be used to identify the determinants of this behaviour. The results will provide deep insights on the right strategies that could be devised by companies based on the model.
Instrument Development and Validation of Social Commerce Success Erne Suzila Kassim; Norol Hamiza Zamzuri; Abdul Kadir Othman
International Journal of Supply Chain Management Vol 6, No 1 (2017): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

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Abstract

This paper provides a discussion on social commerce and describes the development of an instrument to measure social commerce success. Based on the literature and findings of an exploratory study, a measurement was designed and validated. Five constructs were posited to be interrelated, which were process quality, communication quality, security and payment, service quality and social commerce loyalty. Using exploratory factor analysis, and confirmatory factor analysis, consistency between the data yielded by the scale were found. The model fit meets the CFA requirements and the values of composite reliability, AVE and discriminant validity surpassed the minimum values. It is concluded the instrument constitutes a unique and adequate measure of social commerce success.
Electronic Word-of-Mouth (E-WOM), Brand Image and Consumer Purchase Intention on Healthcare Products Uwais Nor Rifhan Ahmad Tajuddin; Lailatul Faizah Abu Hassan; Abdul Kadir Othman; Norfadzilah Abdul Razak
Journal of Accounting Research, Organization and Economics Vol 3, No 1 (2020): JAROE, Vol.3 No.1 April 2020
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (508.256 KB) | DOI: 10.24815/jaroe.v3i1.16823

Abstract

Objective – Malaysia is ranked sixth in the Asia Pacific region for obesity and diabetes and it is ranked the first among the Southeast Asian countries. Obesity and diabetes can cause serious non-communicable diseases such as heart disease and hypertension. Buying habit and eating habit are strongly correlated and these habits are very much influenced by the e-word-of-mouth (e-WOM). However, lack of studies in this aspect creates difficulties in making a consensus on the relationships between the variables concerned. The purpose of this study was to examine the relationship between e-WOM and consumer purchase intention among Malaysian dietary supplement products’ consumers.  Design/methodology – The brand image was introduced as a moderating variable between the e-WOM (quality, quantity and sender expertise) and customer purchase intention. The Partial Least Squares Structural Equation Modelling (PLS-SEM) was employed to analyse 213 usable sets of questionnaire. Results – The results indicate that e-WOM quality, e-WOM quantity and sender’s expertise have significant relationship with consumer purchase intention.  However, brand image had no moderating effect in the association between e-WOM quality, e-WOM quantity as well sender’s expertise and consumer purchase intention. This study provides new insights into the e-WOM field of study, which in turn affects consumer purchase intention.