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All Journal Journal of Business and Management The Asian Journal of Technology Management (AJTM) Journal Integration of Social Studies and Business Development Journal Integration of Management Studies
Yulianto Suharto
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Humanities Decision Sciences, Operations Research & Management Social Sciences

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 1 
Linking Technology Capabilities to Marketing Requirements: Case of Indonesian Aircraft Industry Suharto, Yulianto
The Asian Journal of Technology Management (AJTM) Vol 7, No 1 (2014)
Publisher : School of Business and Management Institut Teknologi Bandung

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Abstract. The relationship between strategic technology planning and the overall business strategy has been one of the growing fields that attract much interest both from academics and industrials point of view. The increasingly important role that technology plays in today’s business success is well established.Strategic technology planning activities--within a corporate level--are often implemented by applying integrated planning instrument, which allow firms to consider both technology-oriented and product-oriented aspects. This paper is an attempt to explore the role of strategic planning in the high tech industry using a specific case of aerospace industry in Indonesia.  In order to compete effectively inthe open global marketplace, the company must learn to integrate technology managementwith strategic planning. In other words, all top managers have to linktheir technology capabilities to marketing requirements.Keywords:  technology planning; business strategy; technology capability; marketing requirement; strategic mix 
MEASURING CUSTOMER GAP IN GEROBAK BETAWI TAMAN RATU, JAKARTA BARAT Wiranata, David Anugrah; Suharto, Yulianto
Journal of Business and Management Vol 7, No 3 (2018)
Publisher : Journal of Business and Management

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Abstract. Gerobak Betawi Taman Ratu as one of the 4 branches of Gerobak Betawi restaurant. Is a restaurant that specialized in serving Indonesia ethnic food. With the increasing number of restaurants that specialized in the same type of food, Gerobak Betawi feels they need to have an advantage that will make them stand out from their competitor. This research use SERVQUAL method for measuring the service quality of Gerobak Betawi Taman Ratu. It is presented in the questionnaire survey which is a qualitative method. The paper will be focusing on service quality and customer gap. Based on the study, it shows that not all of the dimensions are negative. Two out of five dimensions got positive gap. Gerobak Betawi need to improve their service quality by prioritizing the dimension with the negative gap. And the service quality is still in the zone of tolerance of their customer. From the result of the study there are some recommendation that could be made. The recommendation will be some things that they could do differently or new thing they need to implement in their restaurant. This study will help them to know better their current service quality from the perspective of their customer.Keywords: customer gap, restaurant, service quality, SERVQUAL, zone of tolerance
THE EFFECT OF CONSUMER ETHNOCENTRISM TOWARDS CONSUMER PREFERENCE: THE CASE OF GO-JEK Mohamad, Dio Irsandi; Suharto, Yulianto
Journal of Business and Management Vol 6, No 3 (2017)
Publisher : Journal of Business and Management

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Abstract. The rapid development of technology causing a demand to get access to get information quickly and as the result smartphone emerge as one of the solution to meet the demand. As the result of the increasing acceptance of smartphone usage worldwide with 93% of internet user in Indonesia accessing their internet via smartphone, mobile apps becoming a potential business in Indonesia. One of the local mobile apps that emerge is GO-JEK, an online transportation app with the concept of ridesharing. With this app user can meet with the owner of vehicle to get a ride to their destination. In this app category GO-JEK is the only local online transportation app compared to their foreign online transportation app competitor like Uber & Grab. All those apps expanding their features and products and slowly minimize the difference between them. The purpose of this study is to find out the factors influencing an online transportation app and focusing on what factors influencing consumer to prefer GO-JEK over its competitors. Attributes tested are Price Consciousness, Coupon Redemption, Innovativeness, Practicality, Safety, Trust, Comfort and Consumer Ethnocentrism. This study is a quantitative study and using convenience sampling as sampling techniques. There are 300 participants in the questionnaire coming from Jakarta and Bandung. The data then will be analyzed with Reliability Study, Descriptive Analysis and Logistic Regression. The result of this research are: 1. 52% of the respondents prefer to use GO-JEK over its competitors, 2. The attributes are accepted as a factors that influencing consumer preferences, and 3. Price Consciousness, Coupon Redemption, Safety, and  Keywords: Consumer Ethnocentrism, Consumer Preference, Online Transportation App
THE ANALYSIS OF EXTERNAL FACTORS EFFECT ON ONLINE CONSUMER BEHAVIOR TOWARDS ONLINE COSMETICS SHOPPING IN DKI JAKARTA Rahmatina, Nabila; Suharto, Yulianto
Journal of Business and Management Vol 7, No 3 (2018)
Publisher : Journal of Business and Management

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Abstract. As online shopping is getting popular in Indonesia, the number of online shoppers in Indonesia is increasing. The population is dominated by female due to the increasing of purchasing power of female shoppers. With this phenomenon, bigger opportunities occurs for many women necessities industries to rise including online cosmetics industry. Despite the opportunities, the phenomenon also trigger bigger competition. In order to be the one who gives the best services, online cosmetics businesses must understand their consumers behavior. To understand the behavior, it is become a challenge for the businesses since the behavior is changing along the time. This research aim to to identify and analyze the effect of the external factors (perceived risks and trust & security factor) on online consumer behavior towards online cosmetics shopping. Through this research, the researcher also wanted to find out which factor is the most significant among the external factors. This research will be using quantitative approach and the data will be asses using path analysis on AMOS.The research revealed that all the external factors have negative effect and significant influence on online consumer behavior towards online cosmetics shopping. Moreover, time risk is proven to be the factor which gives the most significant effect among the others. The finding also revealed that there are actually linkages between the independent variables. Hopefully, the result finding could be beneficial for the online cosmetics businesses.Keywords: Cosmetics, Perceived Risks, Consumer Behavior, Online Shopping, Trust & Security Factor
COMPARATIVE ANALYSIS ON SERVICE QUALITY OF MOBILE SHOPPING APPLICATION (CASE STUDY: SHOPEE AND TOKOPEDIA) Ramadhani, Desita Wahyu; Suharto, Yulianto
Journal of Business and Management Vol 7, No 3 (2018)
Publisher : Journal of Business and Management

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Abstract.These days, as the effect of the technology advancement, internet keep growing rapidly. Internet has a role to help people in almost everything. This phenomenon created some new opportunities for people in conducting their business. The selling and buying activities can be done everywhere and without meeting each other, they can utilize their mobile. There are two big companies that successfully dominate the market in Indonesia, that are Shopee and Tokopedia. These two companies as the most used mobile shopping application in Indonesia have to maintain their quality of service in running their business. The purpose of this research is to compare the service quality of Shopee and Tokopedia mobile shopping application and also to analyze the differences using MS-QUAL dimension that are Contact, Responsiveness, Fulfillment, Privacy and Efficiency. The data collected is 200 respondents from each Shopee and Tokopedia mobile shopping application users. The analysis method used in this study is Mann Whitney to analyze the differences of two independent samples. Results indicate that there is no significant difference on Contact, Responsiveness, Fulfillment and Efficiency dimension between Shopee and Tokopedia. Whereas, there is significant difference on Privacy dimension between Shopee and Tokopedia. This study arrives to a recommendation that Tokopedia should improves privacy dimension on the mobile shopping application in order to compete with Shopee as the most used mobile shopping application in Indonesia.Keywords: Mann Whitney, Mobile Service Quality, Mobile Shopping Application, Shopee, Tokopedia  
The Impact of Technology Readiness on Mobile Cloud Computing Technology Acceptance among College Student in Indonesia Pradana, Gregorius Adhisakti; Suharto, Yulianto
Journal of Business and Management Vol 9, No 2 (2020)
Publisher : Journal of Business and Management

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Abstract. Adopting mobile cloud computing (MCC) is expected to be one of the superior approaches to improving college student’s performance. Many students may use the functions for far fewer tasks than the MCC supports. This may depend on the technological personality associated with the acceptance of MCC. The purpose of this research is to investigate students’ personality traits in regard to technology readiness toward MCC acceptance. The author use Technology Readiness and Acceptance Model (TRAM). The study used an online questionnaire to collect 400 valid responses from active students from universities in Indonesia. Path Analysis was utilized to analyze the collected data. The findings indicate that Indonesian college students are optimistic, innovative, comfortable, but technology insecure. Optimism and Innovativeness are the driving force behind the adoption of technology, and Insecurity is an obstacle of technology adoption for them. The major findings of this study also reveal that four personality traits of technology readiness have different effects on perceived usefulness and perceived ease of use about MCC. This research proves that personality influences the adoption of technology. This research suggest universities and other student’s organizations must be aware of this relationship when initiating the implementation of technology.Keywords: Mobile Cloud Computing (MCC), Indonesian College Student, Technology Readiness (TR), Technology Acceptance Model (TAM), Technology Readiness and Acceptance Model (TRAM).
The Factor Affecting Customer Satisfaction Towards Internet Service Provider for Millennials in Bandung Priyambodo, Dyon Andaru; Suharto, Yulianto
Journal of Business and Management Vol 9, No 2 (2020)
Publisher : Journal of Business and Management

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Abstract. Service quality has been considered as one of the key elements of service provider success because it can cause customers to be satisfied. This research was conducted at PT. Telekomunikasi Indonesia, Tbk (PT. TELKOM), which is the only state-owned enterprise (SOE) service provider telecommunications and network in Indonesia. Millennials (millennial generation, Generation Y) is the phrase used to generally describe a person who reached adulthood in the early 21st century and covers the generation of people born between 1980 and 2000. Millennials are those who grew up using electronics, the Internet and online social communities. This research aims to determine the level of consumer satisfaction with service quality. This study took 158 respondents, and then performed Servqual calculations to determine the value of GAP, the results of the GAP were used as input data for Importance-Performance Analysis (IPA) which were then identified 4 Attributes that must be considered in the katesius diagram. then the Customer Satisfaction Index (CSI) is calculated, the results of which are very disatisfied.Keywords: Customer Satisfaction, Internet Service Provider, Service Quality, Importance Performance Analysis
Enhancing Educational Comic Book Innovation Through Design Thinking: A Case Study of Lab Buddy Chairunnisa, Ainaya; Suharto, Yulianto
Journal Integration of Social Studies and Business Development Vol. 2 No. 2 (2024)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jissbd.v2i2.242

Abstract

Indonesia's significant demographic dividend presents a valuable opportunity that should be leveraged to achieve the vision of Indonesia Emas 2045, with a key focus on enhancing educational quality. Despite government efforts to increase the number of schools, the quality of education in Indonesia still lags behind international standards. To address this issue, the Indonesian government needs to develop a learning environment that caters to students' diverse needs and learning styles, particularly in Mathematics. Technological advancements have introduced innovative educational tools, including math educational comics. This research aims to develop an innovative math educational comic that aligns with students' and parents' needs and preferences, utilizing the design thinking approach. Data was collected through semi-structured interviews with the target customers of this product—the analysis of this data involved open coding, pattern coding, and triangulation to ensure validity. The findings indicate that while the product aligns with the respondents' needs and preferences, there is room for improvement in the comic's sentence structure. Feedback from participants should be carefully considered before finalizing the product, underscoring the importance of design thinking in effectively addressing the needs and preferences of the target audience.
Innovative Business Models for Design Service Providers: Enhancing MSME Digital Transformation Fathiya Putri Zahra; Suharto, Yulianto
Journal Integration of Management Studies Vol. 2 No. 2 (2024)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jims.v2i2.205

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are supported by the Indonesian government to grow through digital transformation as one of the biggest players in the Indonesian economy. Unfortunately, many MSMEs struggle to grow optimally due to the uneven distribution of information and education on business and digital transformation. Design service providers aim to help MSMEs maximize their potential through effective branding and digital marketing. However, even a design service provider encounters challenges, including inefficiencies in the business model and a lack of customer acquisition and retention. This research aims to provide insights and recommendations for business model innovation by evaluating the current business model of a design service provider and developing strategies aligned with current industry conditions. Using the Business Model Framework by Chu and Ten Types of Innovation by Doblin, the study identifies areas that should be evaluated, improved, and innovated. The methodology includes (1) a focus group discussion with the internal team of a design service provider to uncover issues from an internal perspective and (2) interviews with the customer persona of the design service provider, which includes ten potential and past customers, to understand external perspectives. The data is analyzed using thematic analysis, open coding, and pattern coding, followed by triangulation to ensure validity. The findings suggest that existing business models may not meet customer needs and desires. Additionally, MSMEs' varying levels of technology understanding influence their purchasing decisions for design services. Therefore, continuous evaluation and improvement of business models are essential to meet the target market's needs. Design service providers will also need to understand the diverse types of MSMEs to tailor their offerings effectively.
Co-Authors Chairunnisa, Ainaya Fathiya Putri Zahra Mohamad, Dio Irsandi Pradana, Gregorius Adhisakti Priyambodo, Dyon Andaru Rahmatina, Nabila Ramadhani, Desita Wahyu Wiranata, David Anugrah