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All Journal PARAMUROBI EKONOMIKA45
Eni Candra Nurhayati
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Economics, Econometrics & Finance Education

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PENGARUH MARKET DAY (BAZAR) TERHADAP MEMBANGUN JIWA WIRAUSAHA MAHASISWA UNSIQ JAWA TENGAH DI WONOSOBO Eni Candra Nurhayati
PARAMUROBI: JURNAL PENDIDIKAN AGAMA ISLAM Vol 1 No 2 (2018): Paramurobi: Jurnal Pendidikan Agama Islam
Publisher : Program Studi Pendidikan Agama Islam Fakultas Ilmu Tarbiyah dan Keguruan UNSIQ Jawa Tengah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32699/paramurobi.v1i2.522

Abstract

A country that has many entrepreneurs (entrepreneurs) is a country whose economy has a fast potential to advance and can be classified as a prosperous country. Therefore, if entrepreneurial learning is not on the national agenda of a country, the ideal to escape poverty and rise to prosperity is only utopia. Indonesia has around 400,000 entrepreneurs, or around 0.18 percent of the population. So that Indonesia still needs 12 more entrepreneurs than it is today. School or education is a very strategic place to grow the entrepreneurial spirit. Overall and based on the research carried out the researcher can draw the conclusion that market day activities (bazaars) significantly influence the building of the spirit of student entrepreneurship. It can be proven that the provision of market day (bazaar) (X) activities can influence the development of student entrepreneurial spirit at 58%. While the remaining 42% is caused by other independent variables not examined. The existence of this influence can be proven by t count = 17,342> t table 0,1256 so that Ho is rejected and thus Ha is accepted. Ho's rejection was reinforced by the forecasting error value of 0,000 which showed that the significance used was 0.05 or 5% so that it can be seen that the hypothesis is suspected of providing market day activities (bazaars) influencing the development of the student entrepreneurial spirit. Based on the results of research and data processing using SPSS, it can be seen that the provision of market day activities (bazaars) on Campus is able to build the spirit of Student Entrepreneurs. This confirms that the market day activities (bazaars) in UNSIQ Central Java in Wonosobo have a positive influence on the spirit of Student Entrepreneurs and the Entrepreneurship Course it self.
Penerapan Strategi UMKM Melalui Digitalisasi Promosi Untuk Meningkatkan Penjualan Produk UMKM Di Wonosobo Eni Candra Nurhayati; Rahma Izzati
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 10 No. 2 (2023): Juni : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v10i2.2264

Abstract

This research aims to evaluate the impact of Micro, Small, and Medium Enterprises (MSMEs) focused on food production in the village of Adiwarno, Selomerto District, Wonosobo Regency. These MSMEs have been operating for over 20 years in Wonosobo Regency, but still employ limited and conventional marketing methods. Therefore, these MSMEs require a workshop on the benefits of digital marketing to enhance their marketing system. The goal is to expand the reach of the business target and increase sales. Additionally, MSMEs are provided assistance in creating business accounts on social media platforms such as Facebook and Instagram, along with guidelines for optimization. The outcomes of this research include the creation of Facebook and Instagram business accounts, scholarly research published in national journals, and an activity report. The applied method involves workshops in the form of lectures and practical guisertace on creating and managing accounts in digital media. Based on the findings of this activity, it is recommended to continue the use of digital marketing strategies with periodic guisertace to maintain the effectiveness and optimization of strategies in supporting marketing activities and increasing sales for MSMEs.
Co-Authors Rahma Izzati