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All Journal Dinasti International Journal of Management Science Dinasti International Journal of Education Management and Social Science Dinasti International Journal of Digital Business Management Dinasti International Journal of Economics, Finance & Accounting (DIJEFA)
Niu Haitao
Lecturer of Fujian Normal University, Fuzhou, China
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Other

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Journal : Dinasti International Journal of Digital Business Management

 1 
THE ROLE OF BANKING AND GOVERNMENT POLICY ON THE ECONOMIC SECTOR DURING THE COVID-19 PANDEMIC Niu Haitao; Hapzi Ali
Dinasti International Journal of Digital Business Management Vol. 3 No. 1 (2021): Dinasti International Journal of Digital Business Management (December 2021 - J
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v3i1.1203

Abstract

The Covid-19 pandemic that occurred in Indonesia greatly affected economic activity and affected the planning that had been set by the previous government. The government's main focus during the Covid-19 pandemic is on public health and safety, many policies have been made to deal with the Covid-19 pandemic that has harmed Indonesia, especially in the economic sector. Of course, with the many policies made to carry out economic recovery, it requires funds or a budget to realize these policies, for this reason, the importance of the role of banking in Indonesia's economic recovery during the Covid-19 pandemic. The results of the analysis of this article are as follows; 1) The Role of Banking in Indonesia during the covid-19 pandemic, 2) Government policies during the Covid-19 pandemic, 3) Impact of the Indonesian Economic Sector during the Covid-19 pandemic.
ANALYSIS OF PRICE PERCEPTION, PURCHASE INTEREST AND MARKETING PERFORMANCE ON PURCHASE DECISIONS Niu Haitao
Dinasti International Journal of Digital Business Management Vol. 3 No. 4 (2022): Dinasti International Journal of Digital Business Management (June - July 2022)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v3i4.1361

Abstract

Literature Review Review of Price Perception Analysis, Purchase Interest and Marketing Performance on Purchase Decisions is a scientific article that aims to build a research hypothesis on the influence between variables that will be used in further research, within the scope of Marketing Management. The method of writing this Literature Review article is the library research method, which is sourced from online media such as Google Scholar, Mendeley and other academic online media. The results of this Literature Review article are that: 1) Price Perception is related to Purchase Decisions; 2) Buying Interest is related to Purchase Decision; and 3) Marketing Performance related to Purchase Decision. Apart from these 3 exogenous variables that affect the endogenous variables of Purchasing Decisions, there are still many other factors including Product Quality, Service Quality and Brand Image variables.
Co-Authors Hapzi Ali