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Noorhayati Noorhayati
Sekolah Tinggi Ilmu Ekonomi Muara Teweh, Indonesia

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PENGARUH KUALITAS PRODUK, HARGA, DAN PROMOSI TERHADAP LOYALITAS PELANGGAN KARTU PRABAYAR TELKOMSEL (Studi Kasus Pada Mahasiswa STIE Muara Teweh) Noorhayati Noorhayati
Jurnal Ekonomi dan Manajemen Vol 12 No 1 (2018): Jurnal Ekonomi dan Manajemen
Publisher : Universitas Muhammadiyah Kalimantan Timur

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Abstract

The result showed that : 1) quality of product (X1), price (X2), and promotion (X3) has a simultan impact on customers loyalty at Telkomsel pre-paid card, this is evidenced by the results calculations F statistics the three of variable 18.048 (sig. 0.000) is greater than F table is 2.76 with alpha 5 %. 2) quality of product (X1) has a significant impact on customers loyalty at Telkomsel pre-paid card, this is evidenced by the results calculations t statistics 3.697 (sig. 0.000) is greater than t table is 2.000 with alpha 5 %. price (X2) has a significant impact on customers loyalty at Telkomsel pre-paid card, this is evidenced by the results calculations t statistics 4.000 (sig. 0.000) is greater than t table is 2.000 with alpha 5 %. While promotion (X3) has not a significant impact on loyalty at Telkomsel pre-paid card, this is evidenced by the results calculations t statistics -0.411 (sig. 0.683) is smaller than t table is 2.000 with alpha 5 %. 3) the most dominan variable affecting customers loyalty at Telkomsel pre-paid card is quality of product (X1) and price (X2).
PENGARUH MOTIVASI KERJA, KEPUASAN KERJA, DAN DISIPLIN KERJA TERHADAP KINERJA PEGAWAI KANTOR PDAM KABUPATEN BARITO UTARA Noorhayati Noorhayati
Jurnal Ekonomi dan Manajemen Vol 13 No 2 (2019): Jurnal Ekonomi dan Manajemen
Publisher : Universitas Muhammadiyah Kalimantan Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30650/jem.v13i2.344

Abstract

ABSTRACT The purpose of this study was to analyze the effect of work motivation, job satisfaction, and work discipline on the performance of employess of the PDAM office in North Barito Regency. Data collection is done using a questionnaire. The result show that work motivation, job satisfaction, and work discipline significantly and simultaneously affect the performance of the employess of the PDAM office in North Barito Regency; while partially only job satisfaction has a significant effect on the performance of employess of the PDAM office in North Barito Regency, and then the variable that has the most dominan effect on the performance of employess of the PDAM office in North Barito Regency is the job satisfaction.
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