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All Journal Jurnal Ekonomi dan Manajemen Eduvest - Journal of Universal Studies
Bowo Lestono
Sekolah Tinggi Ilmu Ekonomi Samarinda, Indonesia
Aerospace Engineering Computer Science & IT Health Professions Neuroscience Social Sciences

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PENGARUH BIAYA PEMASARAN TERHADAP HASIL PENJUALAN FOLDING GATE DAN ROLLING DOOR MFG PADA PT PUTRA AGUNG SANTOSO Bowo Lestono
Jurnal Ekonomi dan Manajemen Vol 12 No 1 (2018): Jurnal Ekonomi dan Manajemen
Publisher : Universitas Muhammadiyah Kalimantan Timur

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Abstract

Background in this research is the production as well as in marketing experience of increase or decrease, but nevertheless company can’t know for sure whether sales volume of Folding Gate and Rolling Door Mfg at PT. Son Agung Santoso in Samarinda is as a positive result of marketing expenditure activities performed or not. The formulation of the problem in this research is: "Is There Positive Influence of Marketing Cost of Sales Volume Folding Gate and Rolling Door Mfg at PT. Son of the Great Santoso in Samarinda? This study aims to determine the magnitude of the effect of marketing costs on sales volume Folding Gate and Rolling Door Mfg made by PT. Son of the Great Santoso in Samarinda. Based on the result of calculation of analysis and discussion, hence obtained result that marketing cost have influence very weak or small to sales volume of Folding Gate And Rolling Door Mfg at PT. Son of Agung Santoso in Samarinda for year 2014 can be seen in regression equation that is: Y = 285.945,033 + 215,720X, meaning every increase of marketing cost equal to Rp 215,720,00 which will lead to increase to sales volume of Folding Gate And Rolling Door Mfg at PT. Son Agung Santoso in Samarinda Rp 285,945,033.00 The amount of correlation coefficient (r) is 0.3602 or 0.36%, also has been proven by t test count greater than t table (1.2210> 1.1392). While the year 2015 with regression equation that is: Y = 210.904,044 + 172,279 (X), meaning every increase of marketing cost equal to Rp 172.279,00 will cause increase to sales volume of Folding Gate and Rolling Door Mfg at PT. Son of Agung Santoso in Samarinda Rp 210.904.044,00. The magnitude of correlation coefficient (r) is 0.7500 or 0.75%, with t count is greater than t table (3.5857> 2.7652), this means that the year 2015 tesrsebut between variable X marketing costs have a very positive or very strong with variable Y sales volume Folding Gate and Rolling Door Mfg on PT. Son of the Great Santoso in Samarinda, thus, the hypothesis which the authors point out is true and acceptable.
An Analysis of the Influence of Financial Performance on Profit Growth Predictions (An Empirical Study of Manufacturing Companies in the Real Estate and Property Subsector) Ira Yudi Farmawati; Yundi Permadi Hakim; Bowo Lestono
Eduvest - Journal of Universal Studies Vol. 6 No. 6 (2026): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v6i6.53091

Abstract

This study aims to determine the influence of financial performance in predicting profit growth in manufacturing companies in the Real Estate and Property sub-sector on the Indonesia Stock Exchange for the 2017–2022 period. The sampling technique in this study used a purposive sampling method and obtained a sample of 37 companies. The analysis technique used is multiple linear regression analysis and Moderated Regression Analysis (MRA) using SPSS software version 25.0. The results of this study indicate that WCTA, DER, and NPM have no effect on profit growth, while TATO and firm size have an effect on profit growth, and simultaneously WCTA, DER, TATO, UP, and NPM have an effect on profit growth. ROA is able to moderate the relationship between WCTA, TATO, company size, and NPM on profit growth, while ROA is not able to moderate the relationship between DER and profit growth. It is hoped that this research can be used as a consideration for manufacturing companies in the Property and Real Estate sub-sector in order to improve their financial performance so that they will be able to attract more investors and pay attention to the factors that can affect profit growth.
Co-Authors Ira Yudi Farmawati Yundi Permadi Hakim