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All Journal JURNAL EKONOMI AKUNTANSI DAN MANAJEMEN FENOMENA: Journal of Social Science
R. Andi Sularso
Staf Pengajar Fakultas Ekonomi Universitas Negeri Jember
Economics, Econometrics & Finance Social Sciences

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PERSEPSI BAURAN PEMASARAN KONSUMEN LAYANAN POS EXPRESS DI KANTOR POS JEMBER 68100 Azis, Wachyudi; Sularso, R. Andi
JURNAL EKONOMI AKUNTANSI DAN MANAJEMEN Vol 13, No 1 (2014)
Publisher : Universitas Jember

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Abstract

Thepurpose of this study is to analyze and prove the perception of the marketing mix can influence the decision to buy the product in the Express Post service Post Office Jember. The number of informants as many as 115 people, consisting of career women, employees of private, academic graduates and housewives. The total sample of 10 informants as respondents drawn using sampling techniques purpusive. The results of the study explained that there is a positive perception raises a significant effect on the incidence of satisfaction and purchase decisions improve service revenue performance products Pos Express. This is indicated by the results of the interview datavaliditycan be tested. Keywords: Perception ofProduct, Price, Promotion, Place, Process, Personnel, Physical evidence (Perception Marketing Mix).
ANALISIS PENGARUH INOVASI PRODUK TERHADAP KEPUASAN KONSUMEN DENGAN KEUNGGULAN BERSAING SEBAGAI VARIABEL INTERVENING PADA PRODUK GULA PASIR SEBELAS (GUPALAS) PABRIK GULA SEMBORO PTP NUSANTARA XI (PERSERO) Sukarmen, Putu; Sularso, R. Andi; Wulandri, Deasy
JURNAL EKONOMI AKUNTANSI DAN MANAJEMEN Vol 12, No 2 (2013)
Publisher : Universitas Jember

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This study aimed to examine the effect of product innovation on consumer satisfaction with a competitive advantage as an intervening variable in sugar products (Gupalas) at Sugar Factory Semboro PTP Nusantara XI (Persero). In this study there are three hypotheses, namely product innovation affect customer satisfaction, product innovation affect the competitive advantage and competitive advantage effect on customer satisfaction. Consumer research population is the end gupalas in Jember. By using a sampling technique Purpusive Sampling, obtained 173 respondents was conducted in January and February 2013. The analysis usedis Confirmatory Regression Analysis. Having proven valid and reliable and test the feasibility of the model that has been proven to be good. Then conducted confirmatory regression test with significance
PENGARUH KOMUNIKASI, MOTIVASI DAN ETOS KERJA TERHADAP KINERJA PEGAWAI KOORDINATOR UNIT PELAKSANA TEKNIS DINAS PENDAPATAN PROVINSI JAWA TIMUR DI PROBOLINGGO Hastuti, Sri; Sularso, R. Andi; Komariyah, Siti
JURNAL EKONOMI AKUNTANSI DAN MANAJEMEN Vol 12, No 2 (2013)
Publisher : Universitas Jember

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Abstract

This study was built with the aim to determine the relationship between communication patterns, with a work ethic as an intervening variable, communication on performance. Similarly, the relationship between the motivation to employee performance, motivation towards work ethic adan performance to performance. The study was conducted at the office of the Technical Unit Coordinator Department of Revenue in Probolinggo, East Java Province. As the sample is all employees in the institution totaling 150 respondents. The model used is a Structural Equation Model. Results of the study concluded that: (1) Communication Skills significant effect on work ethic. (2) Motivation employee owned significant effect on work ethic. (3) Work ethic significant effect on employee performance. (4) Communication significant effect on performance, and (5) Motivation significant effect on performance. Keywords : Communication, Motivation, Work ethic and employee performance
PENGARUH CITRA, KUALITAS LAYANAN DAN KEPUASAN TERHADAP LOYALITAS PASIEN DI POLIKLINIK EKSEKUTIF RUMAH SAKIT DAERAH dr. SOEBANDI KABUPATEN JEMBER Hidajahningtyas, Nurullah; Sularso, R. Andi; Suroso, Imam
JURNAL EKONOMI AKUNTANSI DAN MANAJEMEN Vol 12, No 1 (2013)
Publisher : Universitas Jember

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The studyaimedto examine the effect of brand image of dr Soebandi executive polyclinic, service quality and satisfaction to patient loyalty. There were six hypotheses were tested with path analysis using partial least squares instrument. Data were collected using a questionnaire. The results showed that first, second, third, and five hypotheses were received. Brand image influenced service quality and patient satisfaction. Analysis of direct and indirect effects indicated that the quality of service and patient satisfaction were intervening variables in the relationship with the brand image of an executive polyclinic to patient loyalty. Another hypothesis were rejected. Service quality andsatisfaction were an important mediator in the relationship between brand image and loyalty. These findings implied that the quality and satisfaction wereintervening variables to patient loyalty. Brand image played an important role in changing service quality and patient satisfaction. It would lead to better patient loyalty are higher as well. Key words: brand image, service quality, satisfaction, patient loyalty
Analisis Kebijakan Harga Gula: Policy Analysis of Sugar Pricing Sularso, R. Andi
Fenomena Vol 3 No 1 (2004): FENOMENA: Journal Penelitian STAIN Jember
Publisher : LP2M Universitas Islam Negeri Kiai Haji Achmad Siddiq Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35719/fenomena.v3i1.339

Abstract

The Indonesian sugar industry faces persistent challenges in balancing domestic production, farmer welfare, and import dependence. This study examines how government-set sugar proveneu prices influence smallholder sugarcane farmers in Jember Regency, framed by agricultural price policy theory. The research aims to determine whether these price policies affect farmers’ planted area, productivity, and income. Using secondary time-series data from 1988 to 2002 obtained from BULOG and Semboro Sugar Factory, the study employs multiple linear regression analysis. The findings reveal that the sugar proveneu price does not significantly affect planted area or productivity, but it has a significant positive effect on farmers’ income. Additionally, the price of dry milled rice has a significant negative impact on sugarcane area, indicating that rising rice prices lead farmers to reduce sugarcane cultivation. The study concludes that while sugar price policy improves farmers’ income, it fails to stimulate area expansion or productivity gains. Recommendations include increasing sugar prices to boost production, utilizing by-products like molasses for additional revenue, and improving sugar quality for industrial markets. Future research should incorporate competing commodities such as fruits and vegetables. Industri gula Indonesia menghadapi tantangan berkelanjutan dalam menyeimbangkan produksi domestik, kesejahteraan petani, dan ketergantungan impor. Penelitian ini mengkaji pengaruh harga proveneu gula yang ditetapkan pemerintah terhadap petani tebu rakyat di Kabupaten Jember, dengan kerangka teori kebijakan harga pertanian. Penelitian bertujuan mengetahui apakah kebijakan harga tersebut mempengaruhi areal tanam, produktivitas, dan pendapatan petani. Menggunakan data sekunder deret waktu 1988–2002 dari BULOG dan Pabrik Gula Semboro, metode analisis regresi linier berganda diterapkan. Hasil penelitian menunjukkan bahwa harga proveneu gula tidak berpengaruh signifikan terhadap areal maupun produktivitas, tetapi berpengaruh positif signifikan terhadap pendapatan petani. Selain itu, harga gabah kering giling berpengaruh negatif signifikan terhadap areal tebu, artinya kenaikan harga gabah mendorong petani mengurangi areal tebu. Kesimpulannya, kebijakan harga gula meningkatkan pendapatan namun gagal mendorong perluasan areal atau peningkatan produktivitas. Rekomendasinya meliputi peningkatan harga gula, pemanfaatan limbah industri seperti tetes, serta peningkatan kualitas gula untuk pasar industri. Penelitian lanjutan perlu menyertakan komoditas pesaing seperti buah dan sayur.
Co-Authors Deasy Wulandri, Deasy Imam Suroso Laksono Trisnantoro Nurullah Hidajahningtyas, Nurullah Putu Sukarmen, Putu Siti Komariyah Wachyudi Azis, Wachyudi