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Rufti Puji Astuti
University of Bangka Belitung
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Society

 1 
Karakteristik dan Perilaku Kewirausahaan Petani Lada Putih Muntok: Entrepreneurial Characteristics and Behaviors of Muntok White Pepper Farmers Rufti Puji Astuti; Novyandra Ilham Bahtera; Eddy Jajang Jaya Atmaja
Society Vol 7 No 2 (2019): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v7i2.116

Abstract

Entrepreneurship is one of the human capital variables of pepper farmers that plays an important role in determining the success of pepper agribusiness development in this creative era. To face the challenges of the business climate change, pepper farmers need entrepreneurship. The objectives compiled in this study are to identify the entrepreneurial characteristics of Muntok White Pepper farmers and to analyze the effect of entrepreneurial characteristics on their entrepreneurial behavior in managing to farm. The study was conducted by survey method, involving 115 farmers. Data analysis used Structural Equation Modeling (SEM) with Partial Least Squares (PLS). The results showed that the entrepreneurial characteristics of pepper farmers are risk-taking, responsive to opportunities, innovative, and motivated. Also, the results showed that the entrepreneurial characteristics of pepper farmers positively and significantly influence their entrepreneurial behavior. Furthermore, the most dominant variable reflecting their entrepreneurial characteristics is the courage to take risks. This study recommends muntok pepper farmers that they always dare to take risks, be persistent and disciplined. Additionally, knowledge and skills need to be constantly updated to grow the ability to innovate and be creative in carrying pepper cultivation activities out.
Karakteristik dan Perilaku Kewirausahaan Petani Lada Putih Muntok Rufti Puji Astuti; Novyandra Ilham Bahtera; Eddy Jajang Jaya Atmaja
Society Vol 7 No 2 (2019): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v7i2.116

Abstract

Entrepreneurship is one of the human capital variables of pepper farmers that plays an important role in determining the success of pepper agribusiness development in this creative era. To face the challenges of the business climate change, pepper farmers need entrepreneurship. The objectives compiled in this study are to identify the entrepreneurial characteristics of Muntok White Pepper farmers and to analyze the effect of entrepreneurial characteristics on their entrepreneurial behavior in managing to farm. The study was conducted by survey method, involving 115 farmers. Data analysis used Structural Equation Modeling (SEM) with Partial Least Squares (PLS). The results showed that the entrepreneurial characteristics of pepper farmers are risk-taking, responsive to opportunities, innovative, and motivated. Also, the results showed that the entrepreneurial characteristics of pepper farmers positively and significantly influence their entrepreneurial behavior. Furthermore, the most dominant variable reflecting their entrepreneurial characteristics is the courage to take risks. This study recommends muntok pepper farmers that they always dare to take risks, be persistent and disciplined. Additionally, knowledge and skills need to be constantly updated to grow the ability to innovate and be creative in carrying pepper cultivation activities out.
Pengaruh Karakteristik Personal terhadap Kinerja melalui Perilaku Kewirausahaan Petani Lada Muntok Rufti Puji Astuti; Novyandra Ilham Bahtera; Eddy Jajang Jaya Atmaja; Igu Sandira
Society Vol 8 No 2 (2020): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v8i2.249

Abstract

Currently, the performance of the pepper Muntok business continues to decline from time to time. This condition needs to be supported by studying the characteristics of farmers as human resources who carry out business planning and decision-making faced with various threats, challenges, and uncertainties. This study aims to 1) determine personal characteristics; 2) analyze the effect of personal characteristics on entrepreneurial behavior, 3) analyze the effect of personal characteristics and entrepreneurial behavior of farmers on business performance; and 4) analyze the effect of entrepreneurial behavior on business performance. The research method uses a survey method involving 90 farmers. Data analysis was carried out using Structural Equation Modeling (SEM) through Smart Partial Least squares (PLS). The results showed that the personal characteristics of the dominant farmer were strongly reflected by indicators of ethnic origin, experience, and age. Personal characteristics positively and significantly contribute to entrepreneurial behavior, and positive entrepreneurial behavior significantly influences business performance. The study results did not directly influence personal characteristics on business performance but through entrepreneurial behavior. Furthermore, the indicator variables of ethnic origin, experience, and age affect discipline, persistence, perseverance, interest in seeking and increasing knowledge, and mastery of technical skills, which can ultimately determine the level of business productivity and the desire to grow through business expansion. Before and during the COVID-19 pandemic, the entrepreneurial behavior of farmers was still strongly shaped by cognitive and affective variables. It is necessary to increase the skills of farmers through training and entrepreneurship development that pays attention to personal characteristics to improve business performance. This study can recommend the Agriculture Office of the Bangka Belitung Islands Province in formulating policies to increase the productivity of pepper plants and the welfare of pepper farmers in the future.
Orientasi Kewirausahaan dan Pasar sebagai Determinan Faktor Pascapanen Lada Muntok oleh Petani Evahelda Evahelda; Iwan Setiawan; Rati Purwasih; Rufti Puji Astuti
Society Vol 9 No 1 (2021): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v9i1.256

Abstract

The problem of Muntok Pepper business performance continues to decline due to the inability of farmers to face price uncertainty, recognize and understand market conditions. The fact is that the number of business actors continues to grow. Competing to face changes in the business environment is necessary, so entrepreneurial farmers are needed. This study aims to look at the postharvest process carried out by Muntok Pepper farmers and analyze whether entrepreneurial orientation and market orientation are determinant factors that affect the postharvest handling process. The research method used a survey method involving 60 farmers. Using Structural Equation Modeling (SEM), data analysis was carried out using smart Partial Least Squares (PLS). The results showed that the postharvest handling process was significantly influenced by entrepreneurial orientation and market orientation, but entrepreneurial orientation influence was greater than market orientation. Farmers carry out postharvest handling of Muntok Pepper in two stages. 50% of farmers carry out threshing, soaking, and drying processes. 50% of farmers do not do the sorting, grading, and milling process. Farmers’ decisions in postharvest handling are more influenced by the influence of the entrepreneurial orientation of farmers. Farmers who are motivated to excel, dare to take risks, and are willing to innovate by using new production methods tend to carry out a good postharvest handling process, not only threshing, soaking, and drying but also sort and process pepper derivative products.
Intensi Kewirausahaan Petani Milenial di Sentra Produksi Sayuran Kabupaten Bangka: Theory of Planned Behavior Rufti Puji Astuti; Tri Lestari; Aimie Sulaiman
Society Vol 11 No 2 (2023): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v11i2.567

Abstract

Millennial farmers are part of the farmer regeneration acceleration program aimed at increasing the number of farmers and expanding the supply of entrepreneurs in the agricultural sector. This study was conducted to predict the behavior of millennial farmers through their intentions, based on the Theory of Planned Behavior (TPB), comprehensively integrating individual aspects with their environment. The purpose of the study is to analyze the factors that influence the entrepreneurial intentions of millennial farmers. The research method employed a survey method, with sampling carried out using a saturation sampling method involving 54 respondents. Data analysis was conducted using Structural Equation Modeling (SEM) analysis utilizing Smart Partial Least Squares (PLS) 3.0. The research findings revealed that 81.49% of millennial farmers have entrepreneurial intentions, specifically in agriculture. Entrepreneurial intention is significantly influenced by variables such as attitude toward the behavior, subjective norms, and perceived behavior control. The entrepreneurial intention of millennial farmers is predominantly influenced by attitude toward the behavior and subjective norms. For millennial farmers deciding to venture into entrepreneurship, relying solely on the importance of belief and self-evaluation is not enough; the motivation and desire to meet expectations also play a crucial role in enhancing intention.
Co-Authors Aimie Sulaiman Eddy Jajang Jaya Atmadja Evahelda Evahelda Igu Sandira Iwan Setiawan Novyandra Ilham Bahtera Rati Purwasih Tri Lestari