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All Journal Jurnal Al-Iqtishad Jurnal Inovasi Bisnis (Inovbiz) Journal of Artificial Intelligence and Digital Business Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan
Yunelly Asra
Politeknik Negeri Bengkalis
Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Social Sciences

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Analisa Pengaruh Promo Gratis Ongkos Kirim terhadap Keputusan Pembelian pada E-Commerce oleh Generasi Z di Daerah Pedesaan Hutomo Atman Maulana; Yunelly Asra
Inovbiz: Jurnal Inovasi Bisnis Vol 7, No 2 (2019)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (372.977 KB) | DOI: 10.35314/inovbiz.v7i2.1220

Abstract

Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh dari promo gratis ongkir yang diberikan e-commerce terhadap keputusan pembelian  oleh generasi Z di daerah pedesaan. Jenis penelitian ini adalah  explanatory research atau penelitian penjelasan dengan menggunakan uji hipotesis dengan menggunakan pendekatan kuantitatif. Pengambilan sampel dengan menggunakan teknik purposive sampling yang berjumlah 29 orang generasi Z yang tinggal di daerah pedesaan dan pernah melakukan transaksi e-commerce. Metode analisis data yang digunakan adalah regresi linier sederhana. Hasil penelitian menunjukkan bahwa promosi gratis ongkos kirim memberikan pengaruh positif  dan memberikan kontribusi sebesar 19,3% terhadap keputusan pembelian oleh generasi Z di daerah pedesaan.
The Effect of Convenience Benefits, Consumer Knowledge, And Promotion on Interest in Using E-Money (Studies in the City of Bengkalis) Deby Rahmadona; Yunelly Asra
Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan Vol 1, No 1 (2021): Edisi Juni 2021
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (316.784 KB) | DOI: 10.35314/inovbizmik.v1i1.1875

Abstract

This research aims to analyze the benefits, consumer knowledge, and promotion of interest using e-money in Bengkali city. Type of research is quantitative associative research which aims to see: The effect of benefits on the interest using e-money, the effect of consumer knowledge on use of e-money, the effect of promotion on interest using e-money, the influence of dominant influence from the effect of appropriate benefits, consumer knowledge, and promotion on interest using e-money. The population this study of Bengkalis city. Sampling selected based on population elements whose data easily obtained by researchers. Data analysis used was multiple regression analysis and hypothesis testing the T test and F test. The researcher suggests the providers and their supporting factors for e-money; increase the number of merchants to serve e-money users, increase number of advertisements to increase the e-money users, cooperate with SMEs order to become new trend of transaction tools.
Polbeng Business Expo Chapter II: Case Study at Warung Nongkrong Pajero and Kue Donat Varian Rasa Azkia MSMEs Rizki Saputra; Yunelly Asra
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.10994

Abstract

This study aims to examine the role of Polbeng Business Expo Chapter II in encouraging the development of Micro, Small, and Medium Enterprises (MSMEs), with case studies of Warung Nongkrong Pajero and Kue Donat Varian Rasa Azkia. This project focused on improving marketing, digitalization, financial management, and the implementation of business governance practices through direct involvement in exhibition activities. The method applied was a project-based approach, which included the stages of planning, implementation, completion, and reporting. Data collection was carried out through direct observation, documentation, and financial recording during the exhibition. The implementation of this project included compiling MSME profiles, creating promotional catalogs, marketing videos, digital marketing content, providing a QRIS-based digital payment system, and preparing financial reports. The project results showed that participation in Polbeng Business Expo Chapter II had a positive impact on the progress of both MSMEs. Digital marketing and promotion strategies were proven successful in increasing product visibility and consumer interest, as indicated by higher sales figures during the exhibition compared to regular operating days. The implementation of the QRIS system was able to improve transaction efficiency and support more organized financial governance. Furthermore, financial analysis shows that both MSMEs achieved positive net profits and recorded capital growth, indicating healthy and sustainable business performance. In addition to generating economic benefits, this project also provided educational value for students through the practical application of business theory, as well as strengthening synergies between higher education institutions, MSMEs, and the community. Overall, Polbeng Business Expo Chapter II proved to be an effective platform for MSME escalation through integrated marketing, digitalization, and financial management support.
Digital Marketing and QRIS Implementation for Culinary MSME Promotion Sumiati Sumiati; Yunelly Asra
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.12794

Abstract

The rapid growth of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia's culinary sector calls for structured promotional platforms that connect local businesses with wider markets. This study reports the implementation of Polbeng Business Expo Chapter II, a three-day exhibition held in Bengkalis in May 2025, focusing on the liaison officer and business consultant roles assigned to two culinary MSMEs, Bakso Mama Via and Rujak Indah. The project applied the marketing mix framework (4P and 7P) together with digital marketing content business profile videos, promotional videos, digital catalogs, and the QRIS cashless payment system to strengthen the two MSMEs' market visibility and transaction efficiency. A descriptive, project-based case study method was used, covering preparation, implementation, accomplishment, and reporting stages, supported by documentation and simple financial recording. The results show that both MSMEs obtained a stronger brand identity and wider digital exposure through social media promotion, although their sales performance during the expo diverged: Rujak Indah recorded a revenue increase from the pre-expo period, while Bakso Mama Via experienced a decline. These findings indicate that structured promotional assistance and digital payment adoption can enhance MSME competitiveness, even though sales outcomes remain influenced by product type, location, and consumer preference to choices.
THE INFLUENCE OF CONSUMER BEHAVIOR ON CONSUMER PURCHASE DECISIONS THROUGH BUYING INTEREST AND BUYING HABITS AS INTERVENING FACTORS larbi el Hadi; Yunelly Asra
Jurnal Al-Iqtishad Vol. 21 No. 1 (2025): June 2025
Publisher : Faculty of Economic and Social Science, Universitas Islam Negeri Sultan Syarif Kasim

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of consumer behavior on purchasing decisions with buying interest and buying habits as intervening variables at the local retailer A Bee Mart in Bengkalis. This study uses an associative quantitative approach with a survey method. The sample size was 100 respondents using a purposive sampling technique. Data collection was carried out through a questionnaire based on a Likert Scale of 1–5. Data analysis used SmartPLS version 4. The results showed that consumer behavior has a positive and significant effect on purchasing decisions, both directly and indirectly through intervening variables. The variable of buying interest proved to be a link that strengthens the relationship between consumer behavior and purchasing decisions, where consumers with positive perceptions of the product showed a higher intention to purchase. Meanwhile, buying habits also have an important role as a mediating variable, indicating that repeat purchases at A Bee Mart are triggered by positive experiences and consumer attachment to the store
Co-Authors Deby Rahmadona Hutomo Atman Maulana larbi el Hadi Rizki Saputra Sumiati Sumiati