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All Journal Jurnal Inovasi Bisnis (Inovbiz) Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan
Yunelly Asra
Politeknik Negeri Bengkalis
Economics, Econometrics & Finance

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Analisa Pengaruh Promo Gratis Ongkos Kirim terhadap Keputusan Pembelian pada E-Commerce oleh Generasi Z di Daerah Pedesaan Hutomo Atman Maulana; Yunelly Asra
Inovbiz: Jurnal Inovasi Bisnis Vol 7, No 2 (2019)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (372.977 KB) | DOI: 10.35314/inovbiz.v7i2.1220

Abstract

Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh dari promo gratis ongkir yang diberikan e-commerce terhadap keputusan pembelian  oleh generasi Z di daerah pedesaan. Jenis penelitian ini adalah  explanatory research atau penelitian penjelasan dengan menggunakan uji hipotesis dengan menggunakan pendekatan kuantitatif. Pengambilan sampel dengan menggunakan teknik purposive sampling yang berjumlah 29 orang generasi Z yang tinggal di daerah pedesaan dan pernah melakukan transaksi e-commerce. Metode analisis data yang digunakan adalah regresi linier sederhana. Hasil penelitian menunjukkan bahwa promosi gratis ongkos kirim memberikan pengaruh positif  dan memberikan kontribusi sebesar 19,3% terhadap keputusan pembelian oleh generasi Z di daerah pedesaan.
The Effect of Convenience Benefits, Consumer Knowledge, And Promotion on Interest in Using E-Money (Studies in the City of Bengkalis) Deby Rahmadona; Yunelly Asra
Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan Vol 1, No 1 (2021): Edisi Juni 2021
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (316.784 KB) | DOI: 10.35314/inovbizmik.v1i1.1875

Abstract

This research aims to analyze the benefits, consumer knowledge, and promotion of interest using e-money in Bengkali city. Type of research is quantitative associative research which aims to see: The effect of benefits on the interest using e-money, the effect of consumer knowledge on use of e-money, the effect of promotion on interest using e-money, the influence of dominant influence from the effect of appropriate benefits, consumer knowledge, and promotion on interest using e-money. The population this study of Bengkalis city. Sampling selected based on population elements whose data easily obtained by researchers. Data analysis used was multiple regression analysis and hypothesis testing the T test and F test. The researcher suggests the providers and their supporting factors for e-money; increase the number of merchants to serve e-money users, increase number of advertisements to increase the e-money users, cooperate with SMEs order to become new trend of transaction tools.
Co-Authors Deby Rahmadona Hutomo Atman Maulana