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All Journal Jurnal Inovasi Bisnis (Inovbiz) J-MAS (Jurnal Manajemen dan Sains) Management Science Research Journal INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE
Lina Affifatusholihah
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Keterikatan Kerja dan Dukungan Rekan Kerja terhadap Kinerja Tugas Farah Putri Wenang Lusianingrum; Lina Affifatusholihah; Fadhilah Fadhilah
Inovbiz: Jurnal Inovasi Bisnis Vol 8, No 1 (2020)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (339.975 KB) | DOI: 10.35314/inovbiz.v8i1.1261

Abstract

This study tries to explain the antecedents of task performance using Self Determination Theory from autonomy and relatedness elements that are often ignored in the work environment. The autonomy element is represented by work engagement and the relatedness element is represented by the coworker support. The purpose of the study was to examine the effect of work engagement and coworker support on task performance. Thus, quantitative research methods were chosen because according with the research objectives. Yogyakarta Provincial Government employees who have worked for 2 years as many as 150 people are respondents in this study. The results of the study prove that work engagement and coworker support contribute to the improvement of employee task performance.
Theory Acceptance Model (TAM) untuk Mengukur Minat Wanita dalam Mengikuti Pelatihan Prakerja Solehatin Ika Putri; Lina Affifatusholihah; Farah Putri Wenang Lusianingrum
J-MAS (Jurnal Manajemen dan Sains) Vol 8, No 1 (2023): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v8i1.989

Abstract

This study intends to obtain the impact of perceived usefulness, perceived ease of use and culture factor to women interest to take a part in pre – employment online training. This study used a quantitative approach and analysis used in this study is SEM Warp PLS 6.0 by collecting data to 300 sample by purposive sampling method. This study adopted Technology Acceptance Model by Fred Davis used perceived usefulness and perceived ease of use variable and collaborate culture factor as novelty. The findings in this study indicate that perceived usefulness, perceived ease of use, and culture factor in a partial and simultaneous impacted to women interest to take a part in pre – employment online training in Serang City.
CROSSING INDONESIA'S STARTUP ECOSYSTEM UNVEILING INNOVATION AND RESILIENCE IN THE CREATIVE ECONOMY LANDSCAPE Rudy Parlindungan Siahaan; Ahmad Rizani; Henny Noviany; Lina Affifatusholihah; Rahma Helal Al_ Jbour
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 3 (2024): March
Publisher : Adisam Publisher

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Abstract

This study thoroughly examines Indonesia's burgeoning startup ecosystem, focusing on the symbiotic relationship between technological advancements, innovative dynamics, and entrepreneurial resilience within the creative economy. Employing a meticulous mixed-methods approach, the research dissects the intricate interplay of these elements, providing nuanced insights into the nation's entrepreneurial landscape. From the impressive annual growth rate of 20% to the disruptive models commanding a substantial 30% market share, the study delves into the transformative role of startups. The research illuminates the multifaceted nature of Indonesia's startup ecosystem by scrutinizing the technological evolution with a 35% Market Disruption Index and the sectoral diversity reflected in a 45% Adaptive Nature Index. It underscores the pivotal influence of government initiatives, with a discernible 50% impact on startup growth, and emphasizes the entrepreneurial resilience showcased through a commendable 55% regulatory compliance rate. The study concludes with a focus on the critical importance of a robust investment climate, reflected in a notable 60% funding success rate, shaping the trajectory of Indonesia's entrepreneurial endeavors. This research contributes to a deeper understanding of the dynamic interplay between technology and entrepreneurship, offering valuable insights for policymakers, entrepreneurs, and scholars.
ECONOMIC INEQUALITY IN BORDER AREAS Lina Affifatusholihah; Iwan Ridwan Paturochman; Iis Surgawati; Fuadah Johari
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 3 (2024): March
Publisher : Adisam Publisher

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Abstract

The border areas of a country have strategic value to support national economic growth. This border region can serve as a point of entry for commerce and economic endeavors with adjacent nations. This has an impact on economic growth in border areas. Economic inequality is a condition where there are significant differences in the distribution of income, wealth and economic opportunities in society. Economic inequality can be the root of many social and economic problems, including poverty, unemployment, and social instability. One of the main causes of economic inequality is injustice in economic opportunities. The method used in this article is to use a literature study which contains theories related to the problem being studied. This research discusses the factors that cause economic inequality in border areas, the impact of economic inequality on people in border areas, and strategies for reducing economic inequality in border areas.
Digital Marketing: Strategy Analysis in Micro, Small and Medium Enterprises (MSMEs) Solehatin Ika Putri; Lina Affifatusholihah; Raisya Meina Diksastera
Management Science Research Journal Vol. 3 No. 1 (2024): February 2024
Publisher : PT Larva Wijaya Penerbit

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Abstract

The purpose of this research is to analyze the implementation of digital marketing strategies through social media carried out by MSMEs. The method in this research is descriptive-qualitative using SWOT as an analysis tool, which is carried out through the strengths, weaknesses, threats, and opportunities of MSMEs in order to determine the right strategy to be applied to MSMEs through the IE matrix. The implementation of digital marketing strategies through social media by MSMEs is not yet optimal. Social media used by MSMEs include WhatsApp, Instagram, Facebook, and TikTok. The results obtained are based on the IE matrix, namely that the position of MSMEs is in quadrant 7, which means that MSMEs are in their growth period. The right strategy for this position is to carry out concentric diversification through the addition of product lines that are related to available products, either in the form of links to similar technological aspects, use of technological facilities, or joint use of marketing networks.
Co-Authors Ahmad Rizani Fadhilah Fadhilah Farah Putri Wenang Lusianingrum Farah Putri Wenang Lusianingrum Fuadah Johari Henny Noviany Iis Surgawati Iwan Ridwan Paturochman Putri, Solehatin Ika Rahma Helal Al_ Jbour Raisya Meina Diksastera Rudy Parlindungan Siahaan