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All Journal INNOVATION RESEARCH JOURNAL
Al Kusani Al Kusani
Universitas Muhammadiyah Gresik
Religion Humanities Economics, Econometrics & Finance Engineering Languange, Linguistic, Communication & Media

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Journal : INNOVATION RESEARCH JOURNAL

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Improving Customer Loyalty Through Experiental Value, Service Quality And Trust Rifki Arikah An Namla; Sukaris Sukaris; Budiyono Pristyadi; Al Kusani Al Kusani
INNOVATION RESEARCH JOURNAL Vol 1 No 2 (2020)
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/innovation.v1i2.1926

Abstract

Customer with high loyalty are the assets of the company because they will provide positive recommendations and indirectly will invite people around to determine and use the product of the service company they use. This research aims to find out whether there is an effect of experiential value, service quality and trust on customer loyalty indihome in Gresik regency. Sampling is used Non Probability Sampling by using Ferdinand formula, where the sample amount is 100 people. The analysis used in this study is multiple linear regressions. The results are proven to show that experiential value, service quality and trust have a positive and significant effect on customer loyalty in Gresik regency
Promotion Mix Optimization: A Case Study of BPR Bank Gresik Tita Hayuning Sukma; Moh. Agung Surianto; Al Kusani Al Kusani
INNOVATION RESEARCH JOURNAL Vol 4 No 2 (2023)
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/innovation.v4i2.6844

Abstract

This research aims to evaluate and analyze the promotional mix used in an effort to increase the number of credit customers at the BPR Bank Gresik Regional Public Company. This research uses a descriptive qualitative method approach. Data was collected through interviews, documentation and observation from several informants. Data triangulation was carried out to ensure the accuracy and validity of the findings. The results of the research show that the Perumda BPR Bank Gresik Credit Account Officer uses a promotional mix, namely personal sales, advertising, sales promotions, public relations and direct marketing. The findings of this research indicate that the application of the promotional mix that has been carried out by Credit Account Officers is classified as less than optimal due to several obstacles, such as limited time divided between promotions and the credit application analysis process, tight competition with commercial banks and cooperatives, lack of understanding by Credit Account Officers regarding features. social media.
Co-Authors Budiyono Pristyadi Moh. Agung Surianto Rifki Arikah An Namla Sukaris Tita Hayuning Sukma